Marketing Essay

5258 Words22 Pages
Multiple Choice Questions 1. American Sports Data, Inc., which examines trends in sports, found that _____. A) traditional sports are becoming more popular B) team sports are rooted in “fierce individualism” C) the values underlying extreme sports are very different from those of traditional team sports D) extreme sports were experiencing a growing fan base particularly among young women E) extreme sports are just a fad Answer: C Page: 433-434 Difficulty: moderate 2. Which of the following is considered an outward expression of one's self-concept? A) demographics B) geographics C) lifestyle D) attitudes E) aspirations Answer: C Page: 434 Difficulty: moderate 3. The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____. A) self-concept B) lifestyle C) self-profile D) personal space E) ideal-self Answer: A Page: 434 Difficulty: easy 4. Jennifer sees herself as a loving, caring mother and wife. She also sees herself as an accomplished professional. Finally, she sees herself as a good citizen and devoutly religious person who takes the concerns of others seriously and tries to make the world a better place for those less fortunate than she and her family. This totality of Jennifer's thoughts and feelings about herself is known as her _____. A) inner peace B) inner self C) self-concept D) personal identity E) self-identity Answer: C Page: 434 Difficulty: moderate 5. Which of the following is a dimension of a consumer's self-concept? A) actual self-concept B)
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