Mary Kay Marketing Strategy

654 Words3 Pages
Mary Kay 1. What information should be included in a written positioning statement for Mary Kay? First of all, he target audiences are average middle-class consumers between 25- 54 men and women. There are two product categories one is beauty product: Skincare and color cosmetics and the other thing is grooming products: spa and body fragrance. Product benefits are affordable price and high quality and high-value product also increase in self-confidence. Lastly good quality product at low price is their uniqueness. 2. How would you draft a formal, written positioning statement for Mary Kay using information detailed in question 1? I focused about affordable, high quality, beauty and grooming product for men and women. 3. Is Mary Kay a global brand? Why or why not? I think Mary Kay is a global brand because the productions are manufactured in different countries such as; Dallas and Texas in USA, Also Hangzhou in China. Also the…show more content…
The initial launch was in Delhi, the nation’s capital and the second most populated metropolis in India, and Mumbai, the nation’s most heavily populated metropolis. Delhi, with per capita income of U.S $1,420, and Mumbai, with per capita income of $2,950, was among the wealthiest metropolitan area in India. Philadelphia Phillies 1. (a) What is the “product” that the Phillies Market? They market the friendly ballpark experience where fans will tell others what a great time they had at summer game “Marketing the appeal of fun”, at segments for the fans. (b) What “products” are Phillies careful not to market? They are care ful not to guarantee a winning game or a perfect team, which is why they make sure fans, will have a great time even if they lose. 2. How does the “quality” dimension in marketing the Philadelphia Phillies as an entertainment service differ from that in marketing a consumer product such as a breakfast

More about Mary Kay Marketing Strategy

Open Document