Phillies Case Study

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Philidelphia Phillies Case Study 1. (a) What is the “product” that the Phillies market? (b) What “products” are the Phillies careful not to market? They market a championship baseball team who plays in a fan-friendly new stadium. A day or night out at the ballpark, and summer fun. You've got me with the second part to this question, so I'm going to go with, they are careful not to promise a perfect team, that they'll win them all. 2. How does the “quality” dimension in marketing the Philadelphia Phillies differ from that in marketing a consumer product such as a breakfast cereal? Well for started the people that like the Phillies and baseball in general vary. Be it in age or passion, not everyone shows up to a ballgame for the same reasons. Breakfast cereals pretty much have a set target consumer, who's taste for such a product is largely the same. The quality aspect comes from promoting a fun environment and entertainment. As long as they are able to put out a winning or competitive team and focus on delivering a “good 'ol time” at the ballpark, they'll be just fine. 3.In terms of social network marketing strategy (a) what are the likely characteristics of the Phillies fans and (b) what should the Phillies' Facebook fan page contain? They are likely to like the Phillies Facebook page, that's pretty obvious, they'll also post comments on games, players, specific plays and their overall experience at the game. The fan page should contain the teams schedule, player stats, scores, video highlights of games, announcements of special events, promotions and giveaways. 4.Considering all five elements of the promotional mix (advertising, personal selling, public relations, sales promotion, and direct marketing), what specific promotional activies should the Phillies use? Which should be used off-seaon? During the regular season? Television
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