Target Corporation Case Analysis Executive Summary Target Corporation is the second largest U.S retailer with over 1,700 stores across the U.S. Target offers trend-driven merchandise and offers groceries for their SuperTargets. Target is unique and stands out from other retailers because it offers more upscale and trendy merchandise and keeps true to its "expect more. pay less" tagline. Target is also able to stick out because it offers its Target REDcard allowing customers to save 5% off of every purchase. Targets mission is: "Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More.
Although they might crave an affordable price, it is important to still be exposed to stylish, unique choices. Luckily, there are major retailers that cater to both types of customers, and Walmart and Target are just two of them. The United States mass-market is dominated by many firms, but Walmart and Target are two extremely well-known retailers who cater to the ever-changing crowds of consumers. Each major retailer has differentiated themselves in a number of ways, targeting different groups and finding their own unique niches. They both participate in giving back, they both take corporate social responsibility seriously, and both make their store experiences memorable.
Do the mission/vision and the core values underlying it (case Exhibit really matter at this company or are they just nice words and cosmetic window dressing? Explain. Yes, looking at the company’s profits and growth I believe John Mackey has an excellent strategic vision for this company and employees. He has managed to maintain a top quality product, expand stores all over the country, offer good employee incentives and expand his food store chains all over the USA and some locations abroad, while still making good profits. The motto to me isn’t two impressive it is just a play on words to somehow match the stores name “Whole Foods” the Motto “Whole
By focusing on sales, service and execution, which helped the company, achieve considerable sales growth in the past few years. Lowe’s Company, Inc. is its only direct competitor up to date. [pic] Source: www.christopherlinker.com Since the market is dominated by Home Depot, Inc. and Lowe’s Company, Inc., buyers do not have much choice in selecting the company for home furnishing. Besides, Home Depot and Lowe’s offer advanced product features and quality that are not currently offered to the customers by other companies. Thus, with limited choice of company selection for home furnishing and high switching cost, the bargaining power of customers in this industry is quite low.
Old Navy is an American clothing brand as well as a chain of stores owned by Gap INC. IKEA is a privately held, international home products’ company that designs and sells ready-to-assemble furniture, such as beds and desks, appliances and home accessories. IKEA is the world's largest furniture retailer. It gives priority to cost control, operational details, and continuous product development, allowing it to lower its prices by an average of two to three per cent over the decade to 2010, while continuing its global expansion (Kamprad, 2012) .IKEA and Old Navy are popular affordable brands in North America, there over 1000 stores available for customers. However the quality of both brands do not compare to the more expensive brands. Old Navy and IKEA are both accessible stores that can be found across North America and online.
Staples and Office Depot Staples and Office Depot Office Depot and Staples are the leading office supply stores of America. They both have come about during the same time and have grown to be each other’s main competitor. Every company or business needs office supplies to run their daily activities, Office Depot and Staples lead the industry for such business. During this paper the financial health of both companies will be discussed in this paper with analysis of their profitability, liquidity, asset utilization, and debt utilization. Staples Inc. is the country's largest operator of office supplies superstores, offering a large selection of products at low prices, primarily to small business owners.
SWOT Analysis SWOT Matrix The SWOT analysis of Costco Warehouse Corporation is as follows: Strengths ● ● ● ● Weaknesses ● ● ● Strong management Marketing strategies Diverse offerings Company policies Opportunities Expansion E-commerce Governmental stability Huge business setup Meticulous decision making Weak advertising Threats ● ● ● ● ● ● Economic conditions Not enough diversification Fierce competition Strengths Costco Warehouse Corporation has very strong managerial grounds. The Majority of its top management officials are “home grown” which means they started and excelled their carriers through the company Warehouses and learned how to do business at Costco (Costco, 2011). The employee turnover rate is very low as compared to the other retailers in the industry, for example, nearly seventy percent of Wal-Mart’s employees leave after completion of their first year (PBS, 2007).
Target is #38 on the Fortune 500’s annual ranking of America’s largest corporations. While Target Corporation is the second-largest discount retailer in the United States behind Wal-Mart it still does pretty well for itself. Chairman, President, and CEO Gregg Steinhafel expressed how well they were doing and continuing to grow in his letter to Target’s shareholders in the 2011 annual report. Steinhafel discusses their differentiated product assortment, ambitious store remodel program, increased investment, and their fun and aspirational marketing approach. Steinhafel goes on to say that they have set goals for the future.
Walmart and Target have great employees, are very organized and have great prices but they also differ in many ways. Walmart and Target are both great store. They have great customer service. They have associates in every department that are willing to help. They are kind and great everyone.
I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store. .Urban Outfitters is a place where teens go. It helps me forget all my troubles somehow. The clothes are so trendy and up to date and really help me make a fashion statement.Also the clothes look great on every skin color and texture. | 2.