1. Why was it important for Coke to reposition the brand away from being a "diet" brand and towards a mainstream "aspirational" perception? Pepsi Max, Coke Zero’s biggest competitor, was heavily discounted and as a result Coke Zero was up to 58% more expensive. Considering that 75% of cola is sold on price promotions, Coke Zero needed something to justify the price premium to be able to successfully compete. Coke Zero’s communication strategy was taste-led in a category which was already suffering from the stigma of perceived bad taste.
Are you starting to see a theme here?! Now, it’s not impossible for example, that a creatine citrate or malate (both of which are simply creatine bound to a TCA cycle intermediate) may work for a higher percentage of people than the monohydrate form, thus reducing the number of non-responders, but it has yet to be proven. It may be that the creatine-magnesium chelate form – the most interesting form of the group in my view – may be superior to the monohydrate form for adding LBM or strength, but there has yet to be a single head-tohead study
If the light ray hits the boundary at an angle which is not perpendicular to or parallel to the surface, then it will change direction and appear to `bend'. Refraction is nicely demonstrated when you look from above at an angle at a straw in a glass of water. The straw appears bent in the liquid. This is because the light rays leaving the straw change direction when they hit the surface between the liquid and the air. Your eyes trace the light rays backwards as straight lines to the point they would have come from if they had not changed direction and as a result you see the tip of the straw as being shallower in the liquid than it really is.
2) Why isn't MWX selling? (.5 - .75pg) Kathon MWX is not selling because, either customers aren’t aware of the product or customers do not see a need for biocides. MWX is a "maintenance" biocide, meaning it would not work with the initial concentrate, thus it was not going to sell as part of that market. When customers are making initial purchases for their metalworking business they may forget to buy products for extending the life of their fluids. If customers are visiting their local industrial "supermarket" these facilities do not display MWX prominently and the 14 person sales force dedicated to this product are unable to educate large numbers of sales reps and end-users on the benefits of MWX.
Fluid Milk is often fortified with Vitamin A & D. The package label must declare when milk is fortified. Women's and girl's cut & sew dresses (315233), has a concentration ratio of 21.6%. According to the US census bureau, economic census (2002) , Women's and girl's cut & sew dresses(315233), which has a concentration ratio of 21.6% has high competition because the 4 largest companies control only a small portion of the market less than half. Hence they don’t have that much big influence on the market.This industry comprises establishments primarily engaged in manufacturing women's and girls' apparel from purchased fabric. Women's and girls' clothing jobbers, who perform entrepreneurial functions involved in apparel manufacture, including buying raw materials, designing and preparing samples, arranging for apparel to be made from their materials, and marketing finished apparel, are included The Women’s and Girls’ Cut and Sew Dress Company is the U.S.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
Indeed there was a “fit” between the McAulsan breweries and the external environment. At the time there were very little local microbreweries offering a distinctive taste from the big breweries. If the customer wanted to taste something he would have to purchase imported beer at a premium. McAuslan fit nicely in this niche brewing distinctive beer locally at a cheaper price than imports. McAlsan beer also had the added value of being brewed without any additives or preservatives.
Another point is that bottled water is no healthier than tap water. People misunderstand that bottled water is clean and pure. However, there are chemicals that are released from the plastic that is a huge problem that most people don’t realize how it can be harmful to their bodies. Can you imagine buying an item for 10,000 more expensive than its original price? However, you are probably making this unreasonable decision almost every day.
Have we been influenced by them to think and act differently? Our senses give us primary knowledge of the world as it really is. Physically, we all see and smell the same things, the only difference being the power of some people’s senses compared to others. This gives us factual knowledge about the state of the world: what it looks like, smells like, sounds like. Senses also trigger emotional responses within us that differ from person to person.
Externalities cause deadweight loss which can lead to market failure. Businesses can make more money if they can internalize the externalities. Externalities can be internalized if the transaction cost of the business is low. “Transaction costs are the costs of identifying and bringing buyers and sellers together, bargaining and drawing up a contract”2and it is relatively high for department stores like Galeria Kaufhof in comparison to stores like H&M. Similarly, the transaction cost for stores such as H&M is more than that of the jewelry shops but less than the department stores.