Being a fine foods store that specializes in foods that do not use any type of preservatives there will always be a problem with waste. To help curb this problem I propose implementing a system that allows Kathy to forecast sales by using data from previous years. This new system will not completely solve the problems with throwing away food but, it will help Kathy forecast what she needs and will help to ensure that she does not order more than necessary. The second issue which is the high-payroll problem is a little more difficult to deal with. A possible way to help compensate for these high salary positions is to allow other employees to train with the current butcher, baker, and wine
Many of them leave before the lunch crowd starts at 11:30, yet, some remain until almost 3pm. This essay will concisely cover some of Lisa Aham’s concerns for marketing strategies with this flux of seniors and the image of her McDonald’s. Encouraging the Senior Market The senior market is growing in popularity at Lisa’s McDonald and is bring in revenue during the slow morning hours. Encouraging the seniors to frequent this McDonald’s would attract business and increase sales as a popular meeting place for this particular type of clientele. These groups of seniors do not pose any threats of overcrowding because they typically leave before the lunch rush hours hit.
Implementing the loyalty program and creating a database with our customers would allow us to be competitive with other cafes and coffee shops. Supplier power, the second of the Five Forces Model, is also high for the Broadway Café as there is no competition in the area and has not been since the café opened in 1952. With talk of a new, popular café opening up in the area, our supplier power will decrease so we have to come up with ideas, such as a coffee or tea of the month, to keep our customers coming back to the café. In
Capitalizing on all areas that doesn’t have any sandwich shops of its kind. Getting gyms and other fitness businesses to sales their product will work in their favor. This will help whole sales and create more business. People would want to visit the actual store to see more. Threats are usually the competitors.
1. Position: Sales Associate Reports To: Store Manager and Department Manager Qualifications: 18 years or Older Excellent Customer Service Skills Relevant Market: Pacific Northwest Activities for Recruitment: Newspaper Advertising TV Advertising Referrals from Current Employees Active Recruitment at local Colleges Active recruitment at Local High Schools Posters and Announcements in Stores Staff Members Involved: All active Staff Members Budget: $7500 2. I think that Tanglewood should use a targeted recruitment system. They would save a lot of time and money by recruiting only those that are good fits for their company and the job. While unemployment systems are good places to find people looking for a job, those that apply may either not fit into the Tanglewood mold or will move onto another job before the process is over.
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
Annie doesn't feel like she is very good at selling the product so she delegated day to day mangement to others and focused on doing what she does, creating new recipes. Annie's Homegrown offers 80 natural and organic pasta and canned products, as well as snack crackers and microwavable version of it's famous macroni and cheese designed for college students. The company is persuing to choose the right investment company to help fuel their long term growth. 3. After visiting Annie's website I saw numerous unique features such as the giving back section of her website that showed that they give back to the community and donate to programs that connect people to real food.
Since then the CEO position has changed hands a few more times Richard Braddock took the CEO position over in 2008 stating “I chose to increase my involvement with the company because I love the business and I think it has great growth potential.” (Dess, G., Lumpkin, G. & Eisner, A. 2012) Fresh Direct is located in Queens, NY it services more than 300 hundred zip codes in its area serving 4 million people in a ten mile radius. In 2010 the company claimed to have revenue of more than $250 million. In 2011 Fresh Direct ranked 70 in the Internet Retailer Top 500. Fresh Direct ran into labor issues in 2007, they were suppressed by asking its employees to provide paperwork proving their immigration status.
Kathy found the La Jolla community did not have a convenient gourmet place to purchase fresh produce, gourmet specialty services and fresh meats. Her plan to open KFF to fill those needs was an instant hit; customers have made KFF a part of their daily routine. Until recently there was a lack of a marketing strategy for KFF. Kathy assumed if she replicated the La Jolla strategy she would have the same success. The store has not been able to bring in the same return on investment as the first location.
Kudler has overloaded her schedule while providing a significant portion of the tactical and operational management. Therefore, she does not have time to fulfill her primary obligation of providing strategic management. Kudler Fine Foods’ 2003 strategic plan created by a recent graduate for a price of $200 is an example of Ms. Kudler neglecting to conduct effective strategic planning. The area of marketing provides an example of how strategic management can benefit Kudler Fine Foods. Kudler Fine Foods’ marketing plan is minimal for an organization preparing to open a fourth store.