Buyer Power Broadway Café is no longer unique commodity. With the Starbucks being on just about every corner and McDonald’s even offering specialty coffees; the buyer is overload with choices and availability. In order to save my business, I must create a competitive advantage by developing a loyalty system. My loyalty system will need to attract the buyer to my business more often that my competitors. Since I am small business, my loyalty program cannot be large scale.
It also sold coffee products through non-company-operated retail channels. - “Partners:” All Starbucks employees were called “partners.” Starbucks believed a partner satisfaction leads to customer satisfaction so it had a generous policy of giving health insurance and stock options to even the most entry-level partners. As a result, the company had the lowest employee turnover so the training process was reduced as much as possible to lower resources’ waste for the process. ! 2) Were there any changes in customer satisfaction levels and company’s ability to provide outstanding customer experience (2002 compared to 1992)?
He would use the $250,000 toward the purchase and the $75,000 earn during the first year of coffee sales. Then the profit from the website sales will pay off the property in the future. Mystic Monk Coffee’s strategy produce consists of the variety of flavors to a broad range of coffee preferences, wholesale sales to churches and local coffee shops, advertising the product among loyal customers in Catholic churches, and sales of t-shirts, mugs, and CDs the monastery chants. Even though Mystic Monk Coffee is not capable in supporting an advantage in the bigger market or in the whole coffee industry based on its quality of coffee, they would still have an advantage since their coffee products are produced in a community of monks. 4.
Serving thousands of coffee shops and home consumers across the U.S., Coffee Bean Direct is among the fastest growing coffee companies on the web. Approach When Marketing Associate Floyd Wallace heard the buzz about Google Checkout, he was intrigued for several reasons. Checkout promised reduced credit card transaction fees, Google promotions, the Checkout icon on every Google AdWords™ ad, and easier transactions for customers. Since the beginning, AdWords has been a big component of Coffee Bean Direct’s advertising and marketing strategy; Checkout seemed like a natural complement. “We are always excited to offer convenient choices for our customers,” explains Wallace.
Introduction: Levendary Café is a brand of quick casual restaurant in U.S. for 32 years. It was built on a culture that emphasized “delighting the customer” by translating into local menu adaptions; and its character to other quick casual restaurant is that willingness to take risks. In the 2008, the company faced the problem that domestic growth was slowing, so its expansion strategy was established. Mia Foster, who was named as Levendary Café’s new CEO in January 2011, faced a critical challenge that the skepticism came from Wall Street. As she knew the condition of Levendary’s recent entry into China market would be concerned, so she wanted to break the dilemma by revising the dramatic departure caused by Louis Chen, president of Levendary China.
Further, this section also examines the external environment and any opportunities or threats within it. FIGURE C Strengths • Based on its smaller size and the fact that it is not a franchise, Beanz is a unique coffee shop concept unlike most of the corporate style coffee shops that have currently occupied the market. • The owners have firsthand experience, and have been operating Beanz for the last 16 years. • Handpicked employees will bring professionalism and enthusiasm to the shop. • The high quality of its espresso machine makes a noticeably better product.
At KFC, they added a breakfast menu and lowered the price to match what local cafes were offering. This offered locals an alternative to traditional breakfast street food and also capitalized on the fact that there was a big increase in young urban workers. By focusing mainly on the employees in the local markets instead of centralized research, Yum was able to isolate and allow the workers to generate new innovative ideas. In each local market, the brand could focus on developing new items that were unique to their country, but still had to follow a set of guidelines of global standards which allowed Yum to reach economies of scale. By utilizing CHAMPS, Yum is able to maintain cleanliness,
Strengths Wal-Mart has a profusion of strengths which is apparent due to its outstanding success. This retailer is the largest in the United States and a place to get a respectable job without a college degree. Criticisms have been made how Wal-Mart pays low wages, but this still gives people jobs and being employed is important in this economy. Wal-Mart beats the competition by saving families hundreds if not over a thousand dollars a year with their aggressively low pricing strategy. Slashing prices as they have over the many years lures in consumers to bring in more sales.
WALMART STORES: “EVERY DAY LOW PRICES” IN CHINA Question 1 Why is Wal-Mart successful in the US? * Focus on price and service – Providing the best quality goods at the lowest price in a friendly environment. Wal-Mart is well-known for selling brand name products for less. Moreover, providing great customer service, showing respect for the individual and striving for excellence become its organizational culture, which has been carried out through the company’s history and been followed by employers as well as employees, no matter what the location is. * Successful marketing to attract customers.
Thirdly, to resolve the issues of a widening customer demographic and unclear brand perception, Starbucks could engage in a promotion to encourage their most loyal customers as well as new business through promotions such as a free cup after “X” visits or a “club card” that encourages repeat business. For all three of these solutions, Starbucks would want to enact these solutions as quickly as possible due to the threat of eroding their brand perception. See Appendix C for rejected alternatives. Rationale for the Recommendation Adding labor hours is our first recommendation. Interestingly, Starbucks faces a unique problem since they are actually improving their service yet the customers are still not necessarily recognizing the progress.