Mcdonald’s “Seniors” Restaurant

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McDonald’s “Seniors” Restaurant Lisa Aham is a store manager of a McDonald’s restaurant in a town that is home to many senior citizens. In efforts to attract seniors to the McDonald’s Lisa store offer a $1.99 breakfast special every fourth Monday of the month. On average, 100-150 senior were attracted primarily by the monthly breakfast incentive for people aged 55 and older. Now many of these senior are coming in everyday. Many of them leave before the lunch crowd starts at 11:30, yet, some remain until almost 3pm. This essay will concisely cover some of Lisa Aham’s concerns for marketing strategies with this flux of seniors and the image of her McDonald’s. Encouraging the Senior Market The senior market is growing in popularity at Lisa’s McDonald and is bring in revenue during the slow morning hours. Encouraging the seniors to frequent this McDonald’s would attract business and increase sales as a popular meeting place for this particular type of clientele. These groups of seniors do not pose any threats of overcrowding because they typically leave before the lunch rush hours hit. In addition, the senior crowd is filling the gap of slow business in the morning hours. Lisa’s McDonald’s and its employees are building positive and meaningful relationships with the senior crowd. Some of the McDonald’s employees’ have gone to visit the senior customers who have been hospitalized. This could, in turn, bring in more customers and boost the friendly representation of the store overall. “The enhanced reputation of the firm will attract more and more customers, which will increase the organization’s sales, and the company will enjoy more profits” (Kiran & Sharma, 2007). These groups of seniors have proven their customer loyalty by visiting the store even on days that the senior special is not offered. They also show respect to the store by cleaning and picking up

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