Kraft Foods Prices

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What are the Factors for the Increasing Prices of Kraft Foods? In this presentation I am going to discuss the Kraft Foods, Inc. I will focus on their market domestic and international as well as the price increases in their products over the last couple of years. I intend to discuss how current economic factors played a part in rising food costs. This will lead into a discussion of the lack of raw material on the market and I will explain and discuss the business forecasting for Kraft Foods. Kraft is a much diversified company as it is the manufacturer of several different types of food products to include the following: confectionary, cheese, biscuits, convenient meals and various packaged foods; selling to consumers in over 170 countries. Kraft Foods trades in three segments: Kraft Foods North America, Kraft Foods Europe and Kraft Foods Developing Markets (Forbes). 2010, Kraft Foods had operations in more than 75 countries and made its products at 223 manufacturing and processing facilities worldwide. At December 31, 2010, its portfolio included 11 brands Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings, and Oscar Mayer meats. In February 2010, the Company announced that it has acquired the control of Cadbury plc. As of June 1, 2010, the Company owned 100% interest of Cadbury ADSs (Cadbury Shares). In the United states, Kraft Foods Inc., holds the title of being the leading food company in the second place position worldwide, just after Nestlé S.A. They operate in two main sectors; Kraft Foods North America (KFNA; generating 73 percent of 2000 pro forma revenues) and Kraft Foods International (KFI; 27 percent). Kraft Foods Inc. brands’ are divided up into five categories: snacks, beverages, cheese, grocery, and convenient meals (Kraft-
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