Low Nutrient Breakfast Of Champions Research Paper

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The Sugar-Heavy-Low Nutrient Breakfast of Champions Andrea R. Wilkerson PSYCH 500 July 16, 2012 Dr. Jody Pendleton The Sugar-Heavy-Low Nutrient Breakfast of Champions The prevalence of childhood obesity has received increasing attention. Individual physical and psychological health and social and economic development are significantly impacted by personal weight. Recent Decades have seen an increasing prevalence of childhood obesity. Obesity in children is linked to adult obesity and is accompanied by adverse health status (Bouchard, 1997). There is robust science linking exposure to food marketing and poor diet, and in an effort to protect children from food marketing, the public health community has proposed a variety of remedial…show more content…
Researchers from the Yale Rudd Center for Food Policy and Obesity examined the nutritional quality and advertising of more than 100 brands and nearly 300 varieties of cereals. They found an overall improvement in the nutrition of the cereals in recent years, but the products are still much worse than those sold to adults. In general, they have 56 per cent more sugar, half as much fiber and 50 per cent more sodium. Increasingly, breakfast cereal makers are offering more nutritious low-sugar options. The trick is trying to find them amidst the Cocoa Puffs, Frosted Flakes, Lucky Charms and all the other sugary concoctions on grocery store shelves. “Companies have made it harder for shoppers to find a good cereal. They make all these health claims and you really have to read the fine print,” says Bonnie Liebman, Director of Nutrition for the Center for Science in the Public Interest. (Harris, Schwartz, & Brownell, 2012) Perhaps the aspect of the attacks against Kellogg that is most worthy of note is the fact that regardless of how inaccurate their health claims may be, it is simply a marketing technique used by many other companies with the common goal of driving profits. Even if such false advertisements are eliminated in the future many more battles are ahead. According the Rudd Center for Food Policy and Obesity at Yale University, cereal companies average three to four unsupported health claims per box. Cereal companies spend $156 million per year marketing to children, and the average preschooler sees 642 cereal ads per year on television, almost all for cereals with little nutritional value (Deardoff,

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