Keurig Marketing Strategy Target Market While Keurig decided whether or not to launch their product into the at-home market, they did some market research to and looked at the statistics for the United States retail at-home coffee market. The 12 found represented an enormous opportunity for Keurig. In 1996, gourmet coffee sales were at $2,200 million. Four years later, in 2000, the gourmet coffee sales had increased by 40 percent to $3,100 million. Also, in 2000, approximately 320 million pounds of gourmet coffee were sold in the United States, a 25.5 percent increase in pound consumption by volume from 1996.
Starbucks has a good sustainability plan, excellent leadership and motivated stakeholders that will follow the organization well into the future. Starbuck’s Background Starbucks has been a household name for over 20 years. It is the largest coffee house in the world with over 17,000 stores in 50 countries (Wikipedia Website, 2011). Starbucks was founded by two teachers in Seattle, Washington with $1,350.00 each and a $5,000.00 bank loan (Kline, 1998). In 1987, Howard Schultz acquired Starbucks and ran with the idea that a barista-type coffee house was going to be the wave of the future.
In 2011 the Packaged Food industry ranked number one out of the sixteen industries annually measured by Standard & Poor’s. Population growth, increased consumer spending power, and expansion of modern retail formats is all contributing to this increase. This is a $360 billion dollar industry globally ("Euromonitor international"). For more information see Appendix B. B.
EXECUTIVE SUMMARY In North America, the Starbucks Coffee Company is the leading retailer of the finest specialty coffees. Originally founded in 1971, Starbucks has become a leader in global retail stores throughout the world. The company’s objective is to continue its growth as the most respected coffee franchise while providing the finest coffee in the world. Starbucks, now considered a global company, has managed to open over 5100 coffeehouses in 47 countries and projects to have as many as 5800 coffeehouses by fiscal year end in 2009. Their international saga began in 1996 with the first expansion being taking place in Tokyo.
Starbucks management has come up with a proposal to invest 40 million in increasing labor hours. Christine Day, the Starbucks’ senior vice president said “the idea is to improve speed of service and thereby increase customer satisfaction.” At the end of 2002 Starbucks reported a 215.1 million net income, projecting a very healthy financial condition. The company’s rapid growth in the last four years is reflected in net revenues rising from 1,308.7 million in 1998 to 3,228.9 million in 2002. For the same time period stores increased from 1886 to 5886, as much as 312%. A comparison of net revenues (excluding specialty operations, which are broken down in Exhibit 1) and store growth reveals a pattern of diminishing returns (Exhibit 2).
Subway vs. Jimmy John’s History Mason Cothran borrowed one thousand dollars from family friend, Peyton Vandiver, to start his first sandwich shop on August 28, 1965. Subway restaurants have been consistently ranked in Entrepreneur magazine’s top five hundred franchises, and Subway was selected as the number two overall franchises in 2008. Additionally, it was ranked as the number three “Fastest Growing Franchise” and number one “Global Franchise” as well. In March 2011, Subway was ranked the most popular Fast-Food restaurant in the United States in a poll of over 43 thousand social media users. At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe.
Panera Bread Case Study Introduction Panera Bread is expanding quickly across North America, operating 1,388 company-owned and franchise-operated bakery-cafes in 40 states and in Ontario Canada as of March 30, 2010, under the Panera Bread®, Saint Louis Bread Co. ® and Paradise Bakery & Café® names. Panera Bread reported sales of 829 million dollars and met income of 58.8 million dollars in 2006. Panera Bread bakery-cafes totaled 1.2 billion dollars in 2006. In 2005, for the fourth consecutive year, Panera Bread was rated among the best o f 121 competitors in the Sandleman&Associates national customer satisfaction survey of more than 62000 consumers. Current Situation Mission Statement: - A loaf of bread in every arm.
CASE ANALYSIS Smucker’s in 2011: Expanding the Business Lineup MBAD 6286 11 Strategy Formulation & Implementation I. Introduction In 2010, J. M. Smucker Company (Smucker’s) is one of the major companies in the processed food industry across North America (USA, Canada and Mexico). Although Smucker’s historically operated as a producer of jams, jellies and preserves, with the rapid expansion in the last decade, it has transformed itself into a leading company in areas such as coffee, canned milk, oils, baking mixes, juices, beverages and frozen sandwich markets. As a family-run business, Smucker’s was founded by Jerome Monroe Smucker in 1879. After being highly successful selling apple butter, Smucker’s started selling products of jams, jellies and preserves.
This report is a case study of Tim Horton’s, the largest fast food chain in Canada. The company’s internationalization efforts include expansion into the Unites States, where it has grown to 398 stores in ten states. The report will start with a brief background of the company, followed by its internationalization history, problems that it faces while expanding into the U.S. market, our strategic alternatives to those problems, and, finally, the critical success factors that contributed to Tim Horton’s expansion. Company background Tim Horton’s chain was founded in Hamilton, Ontario in 1964. The firm has 44 years history in Canada.
Ceje Davis American Intercontinental University Unit 5 Individual Project MKTG 205 – Principles of Marketing 12/14/2014 Abstract Starbucks Incorporated has become a regular from the coffee shop to your own home, and even across the world. The company wide marketing as worked for the last 30 years and will continue to grow as coffee becomes more popular around the world. Starbucks Incorporated Introduction Starbucks is an international coffeehouse franchise company headquartered in Seattle, Washington. It is the world’s largest coffeehouse and coffee chain with 11,500 stores in the United States, and more than 20,000 stores worldwide in 55 countries. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro- ground instant coffee, full leaf teas, pastries, and snacks.