Not only have their menu remained the same but so have their suppliers. They have been getting their beef from the same supplier for more years than Murrel can actually remember, and use Idaho potatoes instead of faster-growing cheaper potatoes from Florida and California (Melnick, 2011). Socially they set out to continually provide customers with their fresh made to order burgers and fries along with fresh add-on items like jalapenos and onions to name a few. Five Guys focuses on using their money to produce high quality food and still till this day do not advertise. Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
Its main competitors include Qdoba Mexican Grill, Moe's Southwest Grill, Rubio's Fresh Mexican Grill, Ranchero’s Mexican Grill, and Baja Fresh. The company executives have identified ways to make the company stand out amongst the competition in different ways that they hope will enable the company to remain at the top and keep making profits as it has done since inception. One of the best ways is new innovations. This has been done by employing a new chef with vast experience to come up with new menus that will be tested in selected restaurants before the menu is adapted by all the restaurants. This is a gamble for the chain because it has had the same menu of burrito bowls, burritos, tacos, salads, various meats and extra dishes such as salsas, cheese, lettuce and guacamole which have been the restaurants signatures.
If when I saw my burrito shop taking off like this I would have turned it in to the restaurant instead of opening more small Chipotle he could of invested into one more but as a restaurant style, where he could of built it as a chain from there. Although Steve did a great job in his business plan, within four years he had Chipotles in
McDonald’s Success in China Alexandra Fisher Northeastern University College of Professional Studies CMN 6080-81078 McDonald’s Successes in China and Beyond The concept of “think global, act local” is an idea quickly gaining momentum in businesses attempting to enter into foreign markets around the world. The McDonald’s Corporation, the world’s largest chain of hamburger fast food restaurants, recently made news by adding several notable items to their menus in countries to reflect cultural taste, norms, and their commitment to customer service. For instance, in India where the concept of consuming beef is offensive to some, the McVeggie has become a popular item, made with a spiced patty of peas, carrots, and potatoes. Furthermore, in Italy, McDonald’s leadership is attempting to introduce pasta salad into their menu (Davies, 2013). The thought-process of valuing cultural preferences is no new idea to McDonald’s leadership- before opening up several restaurants in Malaysia and Singapore several years ago, McDonald’s underwent rigorous inspections by Muslim clerics to ensure ritual cleanliness (i.e.
When food service veterans Leroy and Forrest Raffel opened the first Arby’s in Boardman, Ohio July 23, 1964, customers enjoyed roast beef sandwiches, potato chips, and Texas-sized iced teas. To name their new ventures, the brothers decided on Arby’s, which stands for R.B, the initials of the Raffel Brother-although many suspects the R.B stands for roast beef. Mission Statement: To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff, to provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve, to thank each guest for the opportunity to serve them.
There are many other changes that both companies are doing to stay competitive with not only each other but with McDonald’s. These include adding a new line of salads for Burger King to Wendy’s offering an Angus burger in an effort to appeal to those consumers that want a better burger. Overall, they are doing a total revamp on how they are doing business, the food products that they serve and making a huge effort to hold on to their loyal customer base, while expanding and picking up new customer base from their competitors. To survive in the industry both of the companies need change, on an almost daily basis. The problem that they are going to run into is simple: have they made the changes soon enough to stay competitive with McDonald’s and will these changes bring back the return on the dollars spent to keep the doors open and the company alive.
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,
Five Guys’ Burgers and Fries Philosophy From humble beginnings of a small local hamburger joint and a family investment of unused college funds, Five Guys’ Burgers and Fries has a simple philosophy that has led to increasing sales, franchise locations and empowered employees. “A company's philosophy is a distillation of its culture or ambience into a group of core values that inform all aspects of its business practices.” (Spiro, 2010) We know that Five Guys’ has a culture of employee ownership and accountability that sets it apart. That employee accountability is set within its philosophy, along with two other important parts of the business. “Five Guys’ has always focused on three tiers of keeping their customer happy, providing a quality product, and ensuing employee satisfaction.” (Boone, 2012) Most fast food establishments are set to serve the most customers in a specific time period, don’t fulfill customer’s specific needs other than “no mustard” and lack the quality fresh ingredients many consumers want. These typical large fast food establishments utilize flashy signage, expensive advertising and seasonally adjusted menus to gain consumers.
To open a new franchise in Lahore, they analyzed the opportunities by surveys and gathered information from other sources. Fat burger have both International and local suppliers. They utilize their local suppliers to produce customized mayonnaise, burgers and ketchup which fit their standards. Unlike other giant brands, they didn't go for a long run development strategy, in fact they made a