The need discovery step is a very important part of the plan where the sales person discovers the needs of the customer and selects the product that best fits their needs. After the salesperson establishes what the needs are of the customer and determines what product is the salesperson is ready to give the presentation. After the presentation the customer may be reluctant to buy and this is where a salesperson needs to be skilled
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
What effect did the product life cycle have on the product in the simulation? The product lifestyle cycle allows for the customer to buy into the products image and product. The simulation allowed me to develop and enhance marketing ideas, and examine what was important to the customer. The perceptual map made the marketing strategy visual and making certain valued elements relevant for customer perception. What is the relationship between differentiation and positioning of products or services?
Firstly, Sainsbury’s have a number of different sizes of payment points in stores which customers can use to pay for their shopping. This is in order to stop the customers from having to wait long periods of time to be served. The different sizes also contribute for different people. For example, there is a hand basket till for hand baskets only; this
Money Faye West XECO/212 February 08, 2015 Audra Sherwood Money Money is something that we use every day and is very valuable in our life. Money serves as a medium of exchange, Money serves as a medium of exchange, a unit of account, and a store of value. Medium of exchange is the way that most people use money. Money is used in exchange for goods and services. When I go to the grocery store, I may fill my buggy with many different types of items.
These needs may be in a form of complaints, suggestions, and criticisms. Ideas can be generated by analyzing these needs. 2. Direct input from technical and marketing – the technical and marketing personnel are more in touch with actual customers (Crawford and DeBenedetto). They may have ideas that have already been developed due to their level of understanding what the customer wants.
Also, the consumer’s emotion and shopping experience is another influencing factor. Consumers also exhibit distinct buying behavior based on their occupation and level of career development and emerging social status.
Marketing also can be defined as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Kolton & Keller, 2009). According to Business Dictionary (2010), marketing is “the management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy” (Marketing, para. 1). The need for marketing was created by the need to exchange items with others in
This will be important as the shopper narrows down his choices of grocery stores to shop at within the area, and without knowing what a consumer considers important when determining where to shop, it is very difficult to ensure that every component Grocery.Edu has to offer to potential new customers is being promoted. An aspect where Grocery.Edu could make sure they are the best is with the atmospherics in the store. This is the conscious deigning of space and dimensions to evoke certain effects. For instance, Hy-Vee and Wal-Mart have differences in their store layouts, the scents of the stores, and the lighting, which all play key roles in determining how long the shopper is in the store, and how much they spend. Grocery.Edu would benefit from having a well-laid out, and enjoyable atmosphere, especially since it will be completely new
Recalling a time I was being stereotyped was when I was in the grocery store shopping for an upcoming family cookout. Once I was done shopping my cart was overfilled with groceries. After the cashier finished ringing up my groceries she informed me that the total was two hundred and fifty five dollars and then proceeded to ask me if I would be paying with E.B.T. food stamps. Growing up in a small town keep me in a box when it came to learning about other culturals as a child.