Exploratory research design tells about the dilemma or the research needing to be done. • Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups. Causal research studies the results of two variables of the different covers. • A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo
Research Methodology: Banks was hired for her expertise to match the “core values” of customer with the attributes of the product. Since the customer base for Italian sausage was not known to Saxonville, Banks had to perform extensive research to form a link between the customers and the product. She formed a team of ten people who were from R&D, sales and marketing department of the company. She decided to first conduct extensive qualitative research and then support that with quantitative data. In order to convince the management
BCG Marketing Matrix GHMC 351Marketing Healthcare Services Assignment 1.2 Teresa Kagy Bellevue University Abstract In this paper I will explain who is the stars, the cash cows, the problem child, and the dog within the Beatrice Manor organization and why I categorize them the way I did. I will give you an overview of the Beatrice Manor Organization. I will explain how the BCG characteristics affect internal and exteral marketing in the Beatrice Manor organization. The Beatrice Manor is owned by an Organization called Ensign Group. The Ensign Group, mission is “The Ensign Group, Inc. is a place where residents and their families feel loved, informed and comfortable.
These consumers posses adequate disposable income to purchase these items. The time needed to prepare the meal may be the choice between you and the competitor. • Future prospects for the industry lead to further diversification of the products by offering a package deal of fresh pasta and sauce in one product line. This will allow the low profit margin pasta to team up with the high profit margin, sauce. The dry pasta may do the same or they may offer many different flavors, styles, or even cut costs further.
There are some issues within the case study at the Lodge Bistro which can be thought of in relation to the external environment. First of all there is the sociological factor of changes in the demographic of customers. Secondly and more importantly there are the changes to external environment as we are told that when the business was taken over by Patricia, the country was fully in recession, this economic factor has a major impact on Lodge Bistro. When the Lodge Bistro first opened we are told that it was unique and stood out from their competition “Customers preferred the lively interior over the drab and somewhat dirty alternatives that dominated at the time.” I think part of the reason this is no longer happening is that they have not changed Lodge Bistro to fit in with the demographic changes of who is frequenting their shops. It is all too easy for a business to remain with what has always worked in the past.
Le Petit Chef enjoyed the similar economics of scale on these components as its competitors. Leadership: With Brigitte Gagne as new R&D director for microwave oven division, she needed to make a pressing decision on project selections as well as the remake of Le Petit Chef’s project portfolio. 1 2. What factors explain Le Petit Chef’s poor performance? What actions do you recommend to remedy this situation?
Over a three week period, I was expected to interview customers, employee, manager (Lauren Keegan) and owner (Steve Carter) in order to gain a better understanding of Nick N Willy’s Pizza and how the company operates as a franchise. Due to the information that I received, it helped me gain knowledge of how marketing is important in order to help further expand the customer base by understanding how getting a company’s name out will help lead to the overall success of the company. I decided to conduct my research on Nick N Willy’s because my family has frequented the business and I have had several friends who have worked there. A quote from Steve Carter that is on NickNWillys.com, shows just how much this owner cares for his franchise: “"After nearly ten years as a Nick-N-Willy's franchise owner, I continue to love this business and I still look forward to going to my stores each day. The franchise company and their support team remain a great resource for me and all of our franchise owners.
The old Spice case PART 1 Product positioning: it is the perception in consumers’ minds of the nature of a company and its products relative to competitors. It has to do with quality, prices, distribution, image and marketing communication. In the old spice case, they use a well-known spokesperson to market their product. I this case he conveys to women telling them that their man should stop using old lady scented body wash and switch to Spice and they will look like him and probably smell like him as well. He links the product to the smell of adventure which makes the quality of the product stand out.
Cover-It’s future development Executive summary This case study has been performed to identify different alternatives for Cover-It and Jeremy to either sell or managing his business to develop it. From our analysis we will give Jeremy one final recommendation. Based on the situation analysis, we defined following main problem definition: How should Jeremy adjust to the proposed offer from Cover Concepts? Our final recommendation to Jeremy is to sell Cover-It, as he has poor health, the financial structure of the company, the relative small amount of employees and resources, and the negative future aspects of the company. Jeremy should use the capital he gets from this deal in combination with his core competences, such as harvest resources and creating new and use existing contacts, to develop something new.
The company hired Agnes Albanese and gave her the support from top management to improve their pricing and purchasing. Her solution to this problem was to change the policy which allows the home office to control each region’s procedures and notify these changes by e-mail. She pushed to implement this new policy immediately hoping that the change would benefit the company during the upcoming peak sale season. However, her methodology to the problem did not impact current pricing and purchasing practices (Cummings & Worley, 2009). The main cause of the failure of Albanese’s approach was lack of creating a proper implementation plan.