Bcg Marketing Matrix

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BCG Marketing Matrix GHMC 351Marketing Healthcare Services Assignment 1.2 Teresa Kagy Bellevue University Abstract In this paper I will explain who is the stars, the cash cows, the problem child, and the dog within the Beatrice Manor organization and why I categorize them the way I did. I will give you an overview of the Beatrice Manor Organization. I will explain how the BCG characteristics affect internal and exteral marketing in the Beatrice Manor organization. The Beatrice Manor is owned by an Organization called Ensign Group. The Ensign Group, mission is “The Ensign Group, Inc. is a place where residents and their families feel loved, informed and comfortable. By creating an empowered, professional work environment, our employees are ree to meet our customers’ needs everyday. The Ensign Group, Inc. experience renews our residents’ health and hopes for the future by providing a surprising level of attention and service.( Ensign, 2011 ) At the Beatrice Manor we offer In-House Therapy, Wi-Fi Access, Rehab to return home, and Staff the excels and exceeds. “at Ensign our caregivers are the best.We have a team of innovators-our nurses, therapists and other clinicians are professionals at the top of their game, who are genuinely committed, remarkable caring and wholeheartedly compassionate.”(Ensign, 2011 ) Stars are products with high market share and high growth rates.(Berkowitz,2011) At the Beatrice Manor I would say that the resident and families are the stars. The reason I say this is because we use our resident and families as a marketing tool. They provide use with many referals to keep the organization with new residents. If it where not for the resident the organization would not be running today. With the babyboomers coming up this helps having the resident and families being involved in the facility to bring new business in to the facility.

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