H&M Integrated Marketing Communications Essay

4015 Words17 Pages
Postgraduate Diploma in IMC Individual Assignment The Product: H&M Ladies & Man lines An IMC Synthesis & Application of H&M TABLE OF CONTENTS INTRODUCTION................................................................ .....................3 1. Brief background of the company .................................................. 3 2. Customer Analysis ............................................................................3 3. Competitors Analysis...................................................................................................5 4. Understanding the Business /Company .........................................6 5. Major Contact Points......................................................................................................6 6. Communication management ........................................................10 REFERENCES ......................................................................................12 INTRODUCTION Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost. This integration affects all firm's business-to-business, marketing channel, customer-focused, and internally directed communications. Integrated Marketing Communications is a simple concept. It ensures that all forms of

More about H&M Integrated Marketing Communications Essay

Open Document