She is currently pursuing her PhD in Ming-Chuan University (TW). Ms Chen’s publication has appeared in the Taiwan Journal of Democracy, the Journal of Travel and Tourism Marketing and European Advances in Consumer Research. Her primary interest is on consumer behaviour research and promoting social awareness of pet-related issues. ABSTRACT Luxury brands are cultural phenomena forged by marketing efforts and country image. Yet although many Western luxury brands have iconic status among Asian consumers, the intertwining relationship between these two factors requires further clarification because the influence of local context is often lacking from considerations of such products.
Case Study: Google in China MGT/448 Background Google China was founded in 2005 by Kai-Fu Lee, a former Microsoft executive. Google is the number three search engine in China. To avoid governmental censorship and ad hoc shutdown of Google's search engine, the company moved its main office from Beijing to Hong Kong. Hong Kong functions under a different set of state and federal laws that allow it to "use the name "Hong Kong China" and maintain and develop relations and conclude and implement agreements with foreign states and regions and relevant international organizations in the appropriate fields, including the economic, trade, financial and monetary, shipping, communications, tourism, cultural and sports fields" (Article 151, Hong Kong Basic Law). This calculated move by Google allowed them to legally circumvent China's censorship and shut down of their search engine by re-directing all search queries from google.cn to google.com.hk.
Intercultural Business Communication between America and China With globalization going on, China and America, as the first and second largest economic country, have been interacting closely in terms of economy. As we all known, culture plays a critical role in business communication. Understanding the other party’s culture can lead to success of business, while cultural misunderstandings in business activities can be destructive. Therefore, to achieve fruitful results from business interaction, we need to be familiar with both American and Chinese culture. This paper will start with the cultural values of America and China with theories in the field of intercultural research, then focuses on business protocol in these two cultures, and finally offers some keys leading to effective intercultural communication.
IKEA in China Executive Summary The report aims to analyse the strategies IKEA employs in its foray into emerging markets, specifically in China. The report will first give a brief background on IKEA, with reference to its business model and specific competencies then proceed with examples of its operations in selected emerging country markets. It will then delve into the main content highlighting China’s importance to IKEA both as a market and a source of its goods, followed by an evaluation of a number of adaptive strategies IKEA employed to suit its markedly different Chinese target market. Finally, we identify some challenges IKEA is still facing in China in light of uncontrollable external factors. 1.
We will explain how corporate governance has played a significant role in shaping Volkswagen, in terms of strength and weakness during the time this textbook was published; and to conclude, we will provide an update emphasizing how mergers have played a role in where Volkswagen is today. Theoretical Principle As mentioned by Janet Morrison in her book “International Business, Challenges in a Changing World”, one of the purposes for case studies is to “[explore chapter themes and create links between the different topic areas covered in the book]” (Morrison, xxvii). To that end, Case Study 1.2 looks at the term corporate governance as it relates to Volkswagen. Corporate governance is defined as “a company’s decision-making structure and processes at the highest level, by which its directors are responsible to its owners and other stakeholders” (Morrison, 21). Corporate governance structures differ from country to country, with varying levels of transparency and accountability mechanisms.
Mattel , being implemented everywhere in the world, it enforced its branches to respect law and ethics when it comes to do business, so this paper will show how effective was this enforcement, even though the company was found in the middle of problems, when it was accused of merchandizing unsafe products that were manufactured in China. Looking at this problem on legal and ethical perspective, the study will show to what degree, Mattel could be held responsible and what should be done earlier to prevent that situation. Keywords: Mattel Inc., leader, design, manufacture, marketing, family product, responsibility, kids` safety, environment, philanthropic, world, branches, China, problem, legal, ethical, prevention, situation. Responses A) Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities?
To answer a question like this we must examine both sides of the argument: for limitation or freedom from limitation. Because if family sizes were to be limited in the U.S. the government would most likely have to implement it heavily much like the Chinese government has introduced their one-child policy. “The Chinese government introduced the policy to help alleviate social and environmental problems in China. The policy is controversial both within and outside China because of the issues it raises; because of the manner
These first impressions are based on etiquette and greeting rituals that vary for different countries. (Legacce) However, creating a positive first impression is not enough. One should also have an understanding of the following aspects of business etiquette of other culture. I came to USA in 2007, I got a great job as a jeweler designer for “Jewel Genie” San Diego CA was a big step for me. My boss would handle all communications with Hollywood designers.
When I first chose this as my major four years ago, I did not have a clear goal. After four years in college, there is no doubt that Finance is the area that I want to pursue graduate studies in and Boston College is the institution. My short-term career goal is to work as a business consultant in an investment bank that has a global presence, such as Morgan Stanley. In the long-term, I expect that I can be transfer to the China branch of the company; and it is one of the reasons that I prefer globalized companies. My short-time internship experience in Bank of Nanjing gave me the chance to know about how the investment-banking department operates, and it interested me.
The view that religion is a conservative force stems from theories from Functionalists, Marxists and Feminists. Each see religion as keeping society in its current form, despite the theories coming to the same conclusion the reasons differ. For Durkheim religion acts as a vital organ in society and keeps society alive by maintaining social solidarity. Functionalists believe that religion creates a shared value consensus and acts as a social glue helping unite individuals as well as helping them cope with stress. In comparison to this view Marxists see society as promoting the interests of the ruling class and legitimating suffering and therefore preventing social change.