Mattel Inc Essay

2100 Words9 Pages
Abstract Mattel, Inc. was founded in 1945 by Ruth and Elliot Handler and Matt Matson. The company had its headquarter in El Segundo, California and was well-known in the world as the leader in the design, manufacture, and marketing of family products especially for as Barbie, Hot Wheels, Cabbage Patch Kids, and Matchbox Cars. Because of manufacturing kids` products that were sold in more than one hundred and fifty nations, Mattel Inc., especially, took the responsibility, not only for kids’ safety and well-being, but also for environment and philanthropic issues. Compared to other companies in the industry, Mattel `s effort was outstanding, so it was widely believed that manufacturer of kids` products have special obligations; that is why this study will show what these responsibilities are. Mattel , being implemented everywhere in the world, it enforced its branches to respect law and ethics when it comes to do business, so this paper will show how effective was this enforcement, even though the company was found in the middle of problems, when it was accused of merchandizing unsafe products that were manufactured in China. Looking at this problem on legal and ethical perspective, the study will show to what degree, Mattel could be held responsible and what should be done earlier to prevent that situation. Keywords: Mattel Inc., leader, design, manufacture, marketing, family product, responsibility, kids` safety, environment, philanthropic, world, branches, China, problem, legal, ethical, prevention, situation. Responses A) Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities? Mattel, the giant firm in kids` products industry had made significant efforts to respond to the obligations the manufacturers of children`s products have to consumers and to the society as well. Taking

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