4. How do the three communication technique pillars support the Duster SUV’s publicity campaign? Are there any other techniques that may be added? (Word Count: 51) • Reputation – Helps identify the car as durable and low maintenance • Reliability – Past success track record helps gain customer confidence • Rightfulness –low pricings attracts those customers, who couldn't afford SUV in the past Buying
The speaker is the artwork and the words on the advertisement. Persons looking for a full size truck with better fuel economy, someone who wants to help the environment, and persons, who are looking to save money, by spending less on gas, are the audience of this ad. This ad appeals to ethos. Ford has been making cars for years and is a trademarked and trustworthy company, giving the customer a peace of mind. Adding to their credibility is the motto found on the ad, “Built Ford Tough”, which automatically shows that Fords products are reliable and strong vehicles, so if you ever purchase a vehicle from Ford, you would expect it to be those things.
These displays and advertisements really makes people want to come in and check out the deals that they have seen on those advertisements, so Target really drags people into their stores. Dissimilar form Wal-Mart, Target has no cheaper label to sell costumers the same individual features like the “Great Value” label, so that make Target more expensive than Wal-Mart. In Target if you find something cheaper than in their stores they will not make override it to make it the same price. The similarities between Wal-Mart and Target is that they both huge and powerful corporation stores. There are about 1,591 Target stores in the country, and about 9,600 Wal-Mart stores In the United States.
Walmart sells many items at ridiculously low prices. They are able to offer low prices on their items due to an incredible mark-up on imported products. Especially in today's economy, the buck is the big winner. Everyone wants to save money, and they can do that by shopping at Walmart, where many items are the lowest price in town, even if it's only by a few pennies. But consumers aren't helping their fellow countryman earn his own living by buying these imported items.
However in the long-run, this price raise is not enough to make people quit smoking so since cigarettes are a demerit good, it will have a negative effect on the environment and it will increase the number of health issues from second hand smoke, not to mention the high unemployment rate and less taxes for the government. Work Cited: BusinessDictionary.com. 2013. What is inelastic demand? definition and meaning.
Basketball jerseys are a huge market that was impacted by the lockout. Experiencing a loss of close to $10 million in jerseys worldwide. With new young talent coming from Spain, Ricky Rubio, Spanish participation in the jersey market increased, but with the lockout, will decline a projected 25%. Two of the biggest advertisers that heavily advertise through the NBA are Sprite, and T-Mobile, and without the airtime to show them, they are losing notoriety. Without NBA players constantly in the spotlight, gives these advertisers less ways to reach the market.
Most of the luxury interior will be similar to previous Corvettes. Not only will the looks of the car attract a younger crowd but the competitive price will also be a major factor. We have trimmed some of the expensive engine parts to make the engine more meat and potatoes instead of having all of these crazy useless engine parts that drive up the price. The engine will sound the exact same and there will be no noticeable difference for the every day driver and it will be a lot more affordable. The affordable price is a huge reason why the 2014 Corvette will be a top seller.
Recession is two consecutive quarters of negative economy growth. During recession, there is low level of demand because people don’t have much money to spend. So they look for cheaper products that they can afford. At this time businesses confidence gets low as people aren’t demanding for their products so they would have to cut out their productions as they don’t need to make as much products. At this time they would need to provide cheaper price to attract their consumers and to increase the demand.
Another reason people like to defend Wal-Mart is because they have better prices than most everyone else which is easier on peoples wallets. Wal-Mart has become such a household name that most people will shop there without checking out other business when they realistically could be spending a little extra pocket change and helping their economy and help control this giant corporation. The savings people get are on account of cheap foreign goods that aren’t as good as American goods and people don’t realize it because they just remember the good deals. In my opinion there aren’t any other reasons to defend
Strengths: Catalog Sale, Internet sales, Email Client Base, Stores are tourist sites Weaknesses: Minimal employee training, employee salaries are low causing high turnover rate, not located in every state Opportunities: expansion across the United States, and expansion into Canada Threats: Competitors Taking shares of the market, bad media stating Bass Pros Shops does not uphold their promises about economic development, Ever changing market in customer needs and wants 2. Can you think of retailers in other categories that might successfully emulate the format and execution of Bass Pro Shops? Some of the top retailers that emulate the format and execution of Brass Shops would be the following: A. Sports Authority, anything and everything for athletic and field sporting needs B. Cabelos, hunting and fishing gea C. Scheels, the newest sporting good featuring a 16-car Ferris wheel rising toward a skylight, a