Unit 1 Business Economic Environment P1

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Boom Economic Environment | The influence of this economic environment on business activities within a selected organisation | During boom the demand for the products gets high very rapidly. There is high level of demand because people have more money to spend as more people are in employment. During boom consumer demand for more so the business and suppliers cannot satisfy the needs and this leads to increase in price which called Inflation. As the price rise, people are willing to pay higher prices because they have more money to spend. During boom business gets confidence because more people are demanding for their products and this rise in production. They might do it by renting a factory or buying new equipments. More people are in…show more content…
Recession is two consecutive quarters of negative economy growth. During recession, there is low level of demand because people don’t have much money to spend. So they look for cheaper products that they can afford. At this time businesses confidence gets low as people aren’t demanding for their products so they would have to cut out their productions as they don’t need to make as much products. At this time they would need to provide cheaper price to attract their consumers and to increase the demand. They would have to reduce the number of staffs as it may become difficult to pay wages. This leads to rise in unemployment. During recession businesses also tries to get loan from the bank and the bank wants to see their financial statements and if they find out that the business is not capable of paying the money back then they won’t lend any money therefore, the business may have to find new way of catching customers attention. For instance, they may be able to start up with a new idea. | During recession, Innocent’s confidence will get low as people aren’t demanding for their products as they demanded before. This leads Innocent to cut down on production because they no longer need to make many goods as they used to. Because people are not buying as many products so their sales will decrease. By this time, Innocent might struggle to pay wages so they need cut down staffs as they no longer need them. This might mean…show more content…
Therefore, the main challenge Innocent might face is to trying to increase the demand. To increase the demand they might have to lower the price of the goods. This means that they need to provide cheaper price so that customers can afford. Innocent also need to create or develop new products to add extra value. They might go to talk with customers to observe what products they buy and how much they pay for it. By doing this, they can get the idea of how much their potential customers are willing to pay. They also can think of selling their products in different ways i.e. online. Selling products online will make it easier for Innocent to reach to wide range of customers. Another challenge that Innocent could face is being able to keep its current employees because during recession Innocent might struggle to pay wages so they might think of paying minimum wages. This may makes employees to leave the jobs and look for better jobs with higher wages. So it is essential for Innocent to provide as fair wages as they can to keep their existing employees. During recession Innocent would mostly want to survive. In order to survive they may think of lending money from banks. To borrow money they need to prepare a balance sheet over a period of time and the bank will make their decision based on the balance sheet. If they find out that Innocent would not be able to pay the money back then they would not allow Innocent to borrow which can
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