Bass Pro Essay

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Case Study: Bass Pro Shops (Outdoor World) Bass Pro Shops started as a small fishing department started by John Morris in 1972 to sell homemade bait and worms. It has developed into one of the most successfully destination developments of today, operating in the United States and Canada. Bass Pro Shops are visited by over 100 million people annually who spend on estimated $1.9 billion dollars a year. Bass Pro Shops are regarded as the nation’s leading retailer of outdoor gear. To build a Bass Pro Shop Outdoor World it requires a big initial investment. Once the stores open there is a high overhead and a low inventory turnover. Because of this break-even sales must bring customers from a large trading area. Although a customer can buy comparable items from discounters such as Wal-Mart customers rather buy from Bas Pro Shops. 1. Prepare a S.W.O.T. analysis for Bass Pro Shops. What types of strategies do you recommend based on your analysis? Strengths: Catalog Sale, Internet sales, Email Client Base, Stores are tourist sites Weaknesses: Minimal employee training, employee salaries are low causing high turnover rate, not located in every state Opportunities: expansion across the United States, and expansion into Canada Threats: Competitors Taking shares of the market, bad media stating Bass Pros Shops does not uphold their promises about economic development, Ever changing market in customer needs and wants 2. Can you think of retailers in other categories that might successfully emulate the format and execution of Bass Pro Shops? Some of the top retailers that emulate the format and execution of Brass Shops would be the following: A. Sports Authority, anything and everything for athletic and field sporting needs B. Cabelos, hunting and fishing gea C. Scheels, the newest sporting good featuring a 16-car Ferris wheel rising toward a skylight, a

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