Endl227 Three Step Writing Process

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This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file. Student name I. Plan A. Analyze the Situation 1. What is your general purpose? To alert consumers about possible skin irritation from Carter’s products with tag less labels 2. What is your specific purpose? To inform consumers that the product can be returned 3. Exactly what do you want your audience to think, feel or believe after receiving your message? That the company apologizes for any inconvenience this has caused their family 4. Who is your primary audience? Customers of Carter’s 5. What is their background? children 6. How are its members different from one another? Members range in age, racial and ethnic background 7. How are its members similar to one another? All members have made similar purchases from Carter’s during the time frame of fall 2007 8. What are their reactions likely to be to your message? Upset and concerned about the rash issue, but some comfort to know it is only certain clothing from a certain time period. B. Gather Information 9. What information do your readers need to receive? They need to be alerted about the development of a rash breakout 10. What facts must you gather in order to create an effective message? Specifics on who is infected and exactly which clothing line causes the rash C. Select the Right Medium 11. What medium were you told to use in the explanation of the task at the end of your resume or

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