Emotion and Memory

709 Words3 Pages
Evaluate one theory of how emotion may affect one cognitive process In my answer, an appraisal will be made weighing up the strengths and limitations on the flashbulb memory theory and how the theory affects the cognitive process of memory. According to the theory, flashbulb memories form in situations where we encounter surprising and highly emotional information. It is maintained by means of overt rehearsal, such as discussion with others, and covert behaviour, such as private rehearsing. Flashbulb memories are different than normal memories as they are more vivid, consistent, and accurate and they last longer. When a flashbulb memory is made, neural mechanism triggers an emotional arousal because the event is important or shocking. The flashbulb memory theory is supported by the study Brown and Kulik. The study was done to investigate whether dramatic or personally significant events cause "flashbulb" memories. In the study, a retrospective questionnaire was used, and researchers assessed the memories of 80 US participants (40 black and 40 white). 9 out of 10 of the events were about assassinations of celebrities and 1 was a personal event. The participants were asked to recall circumstances they found themselves in when they first heard the news. Researchers found that participants could remember the assassination of JFK, Martin Luther King and Robert. African Americans reported more flashbulb memories for Martin Luther King than Caucasians. This study demonstrated how dramatic events could cause a physiological imprinting of a memory of the event and that emotional events will be remembered more than non-emotional events. This study provides evidence to support anecdotal and personal experiences of flashbulb memories. However, only students were used, therefore reducing its potential in generalization. Also, the researchers only relied upon
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