Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
I felt that if I went with an iPad that I would just be getting a larger version of my phone. The final deciding factors in making the decision for this brand was that the Nook is expandable where the iPad is not. How did the marketing for the product influence your purchase? The marketing for this product did not play an important part in influencing my decision to purchase the Nook. Having been a Barnes & Noble customer for many years I have used both their stores and online site and have been satisfied with the services they offer their
The increase in sells in the iPhone also led to the increase in sales with the iPad as well. This really solidifies why the record company will not settle for the flat pricing price of Apple policy. Apple ability to control the download of music will definitely not work if Apple doesn’t allow for more flexible pricing. Apple must understand without music to download then there is know extra incentives or revenue that helps them maintain those increases in sales with their iPhones, iPods, or iPads. Apple future with downloads will be just find
Lessens need to purchase “hard copy” of these. * Other competitors; Circuit City, CompUSA, Amazon.com, even Wal-Mart, Target, etc. * Possibility of losing customers to wholesale business. I think that for the most part Best Buy has lived up to their mission statement, because they are at the intersection of technology and life. I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life.
Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
(HP tried a similar strategy when it offered customers 50GB free storage on Box.net.) And Epps even imagines some could offer more innovative broadband models, like purchasing surfing time on an hourly or daily basis, rather than by contract or a monthly plan. The idea, simply, is to introduce more diversity into an ecosystem filled with poor iPad knockoffs. Now, it's clear that no tablet can match Apple's iPad at competitve or even slightly discounted prices--all have tried, and all have failed. (Samsung Galaxy Tab, Toshiba Thrive, HP TouchPad, BlackBerry Playbook--the list goes on.)
People are far more likely to send an email or text message than writing someone a letter, so the USPS must adapt. Source A suggest that the post office needs to get into the electronic business. They could start by assigning each person an email address from birth. There are also a great number of ways to advertise online. They need to make it more well known that their lower prices are helpful in these economic times.
Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
5) Nivea should conduct the electronic methods such as e-mail and internet interviews to understand the preferences of American consumers for skin care products, because electronic methods is the fastest method of obtaining data from large number of respondents and also it's the lowest cost for large sample. Another method that could be conducted is personal methods through in home interviews, mall intercept or CAPI. 6) Likert scale: Nivea sells a wide variety of products a- strongly disagree b-disagree c-neither agree or disagree d-agree e-strongly agree Semantic differential scale: measuring preferences powerful :_:_:_:_:_:_:_: weak dominating :_:_:_:_:_:_:_: submissive uncomfortable :_:_:_:_:_:_:_: comfortable excitable :_:_:_:_:_:_:_: calm Staple scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1
While being criticized generation because of their overspending, advertisers and marketers target their brands to make sure that they are geared towards these people. While many are enjoying their golden years, Baby Boomers’ buying power is unstoppable. This is even truer when it comes to the use of the Internet. The generation was able to witness the transition between a typewriter to a personal computer, snail mails to e-mails, telephone calls to Facetime, and more. According to Jessica Naziri of USA Today (2015), while the current generation is considered to be more advanced when it comes to the use of technologies, the Baby Boomers are not lagging far behind.