Disruptive technology is a new technology that comes along and changes the world in a way. iPad is a platform at which it has the capabilities of a laptop or tablet PC but in an elaborate functionally that makes itself unique. Winner The winner in this case is Apple because its ability to replace many item into one iPad. Apple are able to compete with many competitors from different industries such a Apple company succeed get e-books as their supplier and get download any music with lower rate. iPad is successful by replacing all the basic technology.
2. Threat of Substitutes Two main competitors that produce like substitutes that have an effect with Apple is Microsoft’s computers and tablets, and Samsung’s Android. Many consumers are purchasing Microsoft tablets and Androids because they are cheaper than Apple products, however they may not work as well as an Apple. In order for Apple to stay competitive in the mp3 and tablet markets, they will need to keep their prices competitive which lowers their profit. 3.
I prefer to keep things quick and easy, so I can do what I have to do and go forth with my day. I would stick to Apple's line of smartphones, because they let me do just that. Mobile phones have come a long way since their introduction to the masses years ago, and it seems that the companies behind them understand what the people want. I wouldn't feel comfortable walking around with what could easily be mistaken as a house phone shoved into my back pocket, so by keeping designs minimal and sleek, the hearts of users are taken over. Samsung's Galaxy has a slim body, with a scratch-resistant display of 5 inches, one of the largest in the market.
That is one reason why I believe why apple is "better" than Microsoft, also because they have a much better way of marketing things. Think about how much money you get from games. Microsoft takes a little bit of the money from each game sale yet cannot out profit apple because their marketing isn't very good. Originally Apple only has 4 types of products on the market (iPod, iPhone, iPad, apple tv, iwatch and the mac) just like Microsoft (PC, Xbox, Kinect, and phone) yet apple does better because of the reasons listed above. Microsoft though, since it has a big chunk of market share as far as operating systems is concerned, is for hackers to mess with since 70% of all hacking tools is for windows only.
Assess the situations in which each of the following industry will be a winner, or a loser if XXX were to become a hit. - newspapers - PC makers Answer:Newspaper - With the increase in the accessibility of the internet, consumers will choose to download and save the news or advertisements in their iPad for as long as they want, whenever and wherever they are. Unlike newspaper, consumers will not want to keep the news or advertisements they want for long as it will takes up physical space which had made iPad a winner. - For consumers who like to read multiple papers, it will be more convenient for them to download everything on to their iPad for reading anytime and anywhere instead of having to carry all the different newspapers around.
Sony Vaio Laptop In today’s world, people want to get the most for their buck. Many advertisers will find one specific quality about their product and try to sell the product off that one point. Like Sony has done for the Vaio Laptop Computer. The buyer that purchases this product may think that they will excel in the work force and feel that they are above others in their social circle. As for me I have found out that I like one specific brand of computers and really doubt that my preference will change from the specific brand, which is Dell.
Rogers’s promotion strategy is to take the competition head on with price-driven competition with Treo and Palm. While RIM feels that it needs to be promoted by building up the brand and its unique features. Immediate Issue: RIM has presented the option of internally marketing the Blackberry Pearl. Secondary Issue: RIM needs to determine which features of the product would be most desirable to consumers for the Blackberry Pearl. Symptoms: RIM has held a strong market share in mobile devices in several variations in the business sector.
They should have realized that the consumer wanted something more than a bulky phone, it would have to be elegantly designed and a fashionable statement. The market size of the elite business traveler that can afford a $3000 phone is very limited, and once saturated, the growth rate would be non-existent. Also, rivals were going to launch their products within months after Iridium, at a dramatically lower cost per minute and cheaper equipment costs. The company only focused on one type of customer, the elite business traveler. They should have thought about what kind of
Arabic Blackberry: Adapting to the language of the market 1. Analyze the decision process buyers of a typical push email device go through before purchasing the devices. A push through email device is a device that works at on the principle of rather than pulling emails at intervals on a mobile handset, it instead allows the emails to be pushed through instantaneously and individually to handsets. The buyers decision to purchase a push through email device can differ from one demographic to another depending on their age, but a push through email device is most appealing to employee’s and most employee’s look for a push through email device that makes their job easier and a device that matches their economic role, but most importantly it has to ensure that they are instantly contactable and available wherever they are. 2.
Does it appear that the company’s competitive positions in personal media players, tablet computers, and smartphones are stronger or weaker than its position in computers? 4. Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, and tablet computer industries? Are the value chain activities that Apple performs in computers, personal media players, tablet computers and smartphones very similar and “compatible” or are there very important differences from product to product? Which of the four products lines---computers, tablet computers, personal media players, or smartphones---do you think is most important to Apple’s future growth and profitability?