Eharmony Essay

464 Words2 Pages
------------------------------------------------- Discussion Questions 1. Describe the way in which eHarmony practices “execution intelligence.” How important of a part of eHarmony’s success do you think these practices represent? Answer: I think the most important “execution intelligence” is 436-question questionnaire, and their system can check the questionnaire is truth or not. It’s will help the members easy to get potential matches information. Also members believe the company will help them to find good married relationship. 2. To what degree does eHarmony’s founding story debunk one or more of the common myths of entrepreneurship? Answer: They started on wanted to help people have good marrige relationship. Not for make money by business. The founder is a 65 years old clinical psychologist. He used internet to share his theory with singles looking for marriage partners. He knows who are his real customer and his customer and his customer’s problem and solving customer’s problem. 3. In what ways has eHarmony sacrificed short-term financial gains to build as healthy a business as possible for the long run? Answer: They have some rules for facilitating healthy marriages. For example, you can’t participate if you’re married, have been married and divorced more than three tiems. And you need to answer the questionnaire truthfully. They passed up more than $100 million in revenue by turning people away. To keep their initial idea also build healthey a business for long run. 4. What do you think? Do you think eHarmony will be able to grow beyond a matchmaking web site, or do you think the company will have a difficult time expanding its menu of services? Answer: We don’t think they will have a difficult time, eHarmony plans to continue to matchmaking service in to related areas, its staple service, it operates eHarmony Labs, a relationship research
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