We will also assist them on how to implement new systems that will enable them to keep up with the competition. With our recommendations, CanGo will be one step closer to becoming a successful e-tailer company. SWOT
Ryo Matsumoto Case Analysis: Dropbox 1. Situation Analysis Dropbox’s long-range goal: - To let you sit at any computer or device and have access to all your stuff. In order to achieve this goal, the CEO of Dropbox, Drew Houston, was considering about how to attract much more customers. Acquiring new customers is vital for Dropbox, because it will bring more users who pay for a premium account. In addition, new users will bring more new users.
In this case, the management team of The Fashion Channel (TFC) must implement a new stratagic plan, turnning from their old “fashion to everyone” message to a more specific customer segment, so as to re-position TFC to increase revenues. Faced with fierce competition from Lifetime and CNN, TFC must consider a new customer segmentation strategy to increase their network ratings as well as to maintain TFC’s viewer satisfaction level. Alternatives Broad-Based Marketing Pros: The broad-based marketing is the safest alternative, because the old customers (especially those avid female viewers among 35-54 years old) won’t get offensed by TFC’s new change. What’s more, compared with the other two scenarios, this alternative does not require additional expense for programming and advertising. Also, since there are women aged 18-34 in all four clusters, FTC can reach all of the high-valued viewers in this scenario.
The original strategy is the launch of a brand line for Rose Partyware that will showcase a new printing technology that will improve quality and reduce costs. In choosing to go with this idea Rose could potentially be the first branded partyware line and it will push Rose ahead of its competitors. There are a few drawbacks though, one of them being that branding is going to be more expensive than originally projected which would mean they would have to increase the price by 6-7%. Also, there are costs associated with marketing the new brand as well. On the flipside, Party!
10/16/2014 BUS 302 Individual Assignment 3: Sephora Assuming Bornstein gets the additional funding, Bornstein should be excited about all the opportunities these new technology platforms offer, but also keep in mind about the importance of balancing brand building and sales increase. Consumers have the freedom to shop anywhere they want to making brand loyalty a personal choice. With such a variety of brands and competition it is important as a brand to stick out and appeal to their customers. Being able to connect and satisfy the wants and needs of your target consumer is a skill that leads to great success within any company. During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing.
Amazon competes on the dimension of better customer service via faster and high quality delivery while eBay focuses on providing the right match for each seller and buyer, and providing unique product assortment. While Amazon focused on spending on infrastructure and building a culture of technology, eBay has taken the route of acquisitions to gain technological advantage, specially through PayPal. Amazon lies much ahead of eBay in terms of size, due to its huge investments in infrastructure. However, ebay is also catching up by finding new pastures for growth like Mobile commerce. Both the firms want to serve their customers best.
I am sure that with more education it would open a wide range of opportunities. Education would also help me to become better with handling my financial situation. By being a better financially equipped individual I would be able to plan a future by having a job that pays more which would increase the savings to be able to retire later in life. I could be taught how to make much better decisions for myself to enable me to become financially stable. A good education by the right institution would open the window of opportunity by guiding me in the right profession to chase the better companies to apply for a job with a focused clear mind.
In 2004, with the arrival of Knudstorp, they tried to revolutionize the strategy being more aggressive in the market and working closer to retailers through three key points: be the best at creating value for our customers and sales channels; refocus on the value we offer our customers; increase operational excellence. Eventually, to implement the new planned strategy,
In addition, when CEMEX began expanding abroad, they used PMI teams to streamline a new firm, identify and retain talent, and adopt the key standards of CEMEX's business model. This ensures that their subsidiaries are working in the same fashion as the home plant. CEMEX ws also able to reduce their costs by incorporating new technology, which allowed them to maximize knowledge to everyone in the company, and allow operations to flow more smoothly. In addition, concentrating their focus on other countries can help ensure stable revenues, such that if their home country is experiencing a downturn in GDP, they can stabilize their sales in other countries experiencing GDP growth. Further, there has been a reduction on tariffs due to exporting their product.
Bravo came in and repositioned the brand. In order to expand the customer base to include younger customers, while at the same time, retaining the core customer base, they repositioned themselves as “accessible luxury”. Burberry positioned themselves between being functional, which has long been its main value, and being aspirational, adding the fashion mechanism into the brand. Thus, they’ve managed to extend their customer base by retaining existing customers who seek luxury and functionality, and adding younger generations who seek aspiration. 2.