Dunkin Donuts Essay

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For millions of people, grabbing a cup of Dunkin Donuts coffee is a daily routine. The original Dunkin Donuts experience was a single cup of coffee with a donut. Today Dunkin Donuts offers a wide range of coffee, coffee-related beverages, baked goods, and an expanding all-day oven-toasted menu. It all started in 1946 when William Rosenberg is founder of Dunkin Donuts and also the International Franchise Association who invested $5,000 to form Industrial Luncheon Services, a company that delivered meals and coffee break snacks to customers in Boston, Massachusetts. William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died. He was 86.The success of Industrial Luncheon Services led Rosenberg to open his first coffee and donut shop, the "Open Kettle". Then, in 1950, Rosenberg opened the first store known as Dunkin Donuts in Quincy, Massachusetts. The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations open. As the years were passing by more and more dunking donut shops were opening all over the world. In 1982, the company began its famous Fred the Baker commercials. Fred, played by Michael Vale, became one of television's most enduring and endearing pitchmen. In 1990, the 2,000th restaurant opened, and in 1992, the 3,000th restaurant opened. Bagels were added to the menu at Dunkin' Donuts in 1996. Breakfast sandwiches were added the following year. Dunkin Donuts headquarters moved to Canton in 2004.Dunkin Donuts began its "America Runs on Dunkin'" marketing campaign in 2006, the same year its parent company had some of private equity firms which were Bain Capital, The Carlyle Group, and Thomas H. Lee Partners. It opened its first restaurant in Taiwan in 2007.During the past several years,

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