Appeal based on the character, persona, and/or position of the speaker. This kind of appeals give the audience a sense of the author as competent/fair/an authority figure. Such an appeal may highlight the author’s trustworthiness, credibility, reliability, expert testimony, reliable sources, fairness, celebrity, etc. Using the Rhetorical Triangle to Analyze Media Messages The media – advertisements, and often TV shows and movies, are visual arguments. They attempt to persuade readers to buy a product/viewpoint using the same kinds of appeals authors use when constructing a written argument.
Concept of congruent vs. incongruent line extension. Estimating the financial impact of a product line extension decision. Difficulty in choosing between qualitative and quantitative data in making key strategic decisions. Opportunity to practice core concepts of marketing metrics {text:list-item} {text:list-item} {text:list-item} {text:list-item} Analysis You should analyze the core components (functional and emotional aspects) of the Mountain Man brand and why the brand commands such a loyal following. Then examine the situation facing Mountain Man which has led Chris, the protagonist, to consider the launch of Mountain Man Light.
Introduction In clinical practice, the help for oncology patients with mucositis is in demand. Therefore, it is interesting to further study about this. As a student, the writer is encouraged to critique published studies on relevant clinical topics. Thus, it will improve the writer’s ability to determine how the accumulated empirical evidence can be used in practice (Burns and Grove, 2007). Research “Chemotherapy: the effect of oral cryotherapy on the development of mucositis” (Karagozoglu and Ulusoy, 2005) was chosen for this assignment.
Question 1 How would you use your knowledge of the social psychology literature to change an entire community’s attitude towards a dangerous practice such as smoking? INTRODUCTION: * Underlying theories of basic human functioning such as normative and informational influence (Sherif and Asch) and research on ordering (Milgram) led to the development and understanding of ways in which attitudes and behaviours can be manipulated * WWII saw the development of such theories due to the need to influence attitudes towards the war and create positive propaganda * Carl Hovland’s Yale School undertook such research creating many experiments and manipulated IV’s to discover what factors can be used to create influence * Kurt Lewin’s group dynamic approach also during war- housewives experiment * Development of Festinger’s cognitive dissonance theory cornerstone to understanding how behaviours and attitudes can be changed, basis for much research on attitude change such as the use of sanctions * Forced compliance paradigm * Research especially during the time of the Korean war looked at brain washing and thought reform- this is a very real method of changing people’s attitudes and behaviours however it entails many ethical and methodological concerns in a modern world. It’s use has also led to catastrophic events such as the Jonas mass suicide in South Africa * 2 main strategies are 1) persuasion 2) use of incentives or sanctions * Both can lead to behaviour change but it is important that they also change the underlying attitude if the change is to be enduring * Petty & Cacioppo’s 1986 Elaboration Likelyhood Model of Persuasion- central or peripheral route to processing and the factors which impact on the route taken and how this route can be more or less influential * Use of government sanctions:
Hooking Up On the Internet Analysis I. RESEARCH QUESTION The authors in this study were trying to look at why people chose to date online. They were also looking at what aspects of face to face relations are reproduced and what rationales and strategies Internet daters use to negotiate and manage problems of risk accompanying the new technology and phenomenon. The authors examined concerns over the risk of being deceived, if they had any anxieties about physical appearance and the hazards of romantic involvement. II.
A REVIEW OF TRUE COLOURS - MALCOM GLADWELL Background: The Madison Avenue advertisement campaigns created and ran by Shirley Polykoff and Ilon Specht respectively for Clairol and L’Oreal reveal the importance of understanding the underlying psychosocial relationships between the consumers and the products itself. The social, personal and professional experiences of Shirley Polykoff and Ilon Specht and the “motivational research” done by as Herta Herzog and others reveal that in order to reach modern consumers successfully, an in-depth understanding of the psychological elements of the relationship consumer’s form with their products they desire and buy is necessary. Malcolm Gladewell true color essay explains how the products and the commercial messages form the psychological furniture of consumer’s life. In their own ways Shirley Polykoff and Ilon Specht understood and succeeded to touch the psyche of consumers. Because of the power to shape emotions, their advertisements influenced in creating and maintaining specific gender norms.
Lynch and Richards (2010) stated, “He has added significantly to our understanding of clinical and theoretical issues and provided us with wise input on complex group, organizational, and political dilemmas” (p. 1). Within this article, the importance of psychoanalysis is highlighted as well as the reasoning behind Rangell’s interest within psychology. Rangell was fascinated with Freud’s findings, especially taking interest in the study of anxiety, and went beyond Freud’s research to satisfy his own curiosities. The article informs the reader of Rangell’s journey, what he discovered, and the major influence he was to psychoanalysis. Moreira (2012) stated, “Humanistic-phenomenological psychotherapy is a contemporary development of person-centered therapy” (p. 3).
Both authors address the emotional health effects of society from T.V. and the internet. They do this by using different writing techniques in order to persuade the reader. Goldwasser seems
Is it right to assign dollar values to a person’s life? Do suffering and illness impact how we should value life? Assume that the audience for your piece consists of intelligent citizens interested in this issue—the same types of people, for instance, who would read Time magazine. As you write your essay, think about the different ways the authors we have read make their points about valuing life. Depending on the points you are trying to make, you might want to use some metaphors for life, as Hamlet does, or share observations and anecdotes the way Chris Jones does.
301 cert – Principles of communication Its important to encourage communication within work place. This means allowing the individuals to express themselves and understand the communication of others. For this to be effective you must recognise that each person in unique meaning there will be differences in the way each person communicates. There are different influences that affect communication such as cultural differences, language differences. Specific needs such as physical difficulties can influence a person ability to communicate, always be sensitive to the specific needs of the individual so communication is encouraged from the start.