Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size. Lane Bryant’s marketing strategies include generic marketing and market segmentation. This paper will analyze the use of Lane Bryant’s generic marketing strategy and market segmentation to show how Lane Bryant has grown to become one the top retail stores in the United States. Lane Bryant’s Generic Marketing Strategy & Segmentation The Lane Bryant retail stores definitely utilize the generic marketing strategy in conjunction with market segmentation. The marketing strategies consist of overall cost leadership, differentiation, and focus.
Cosmetic beauty allows you to be diverse and express yourself, it also allows you to try to test and come up with many different looks. Generally speaking one day you could change your look, and be chic and sexy, while on another day you could calm your appearance down and have a more innocent and sweet look. Confidence is the key in the cosmetic outlook. Many females feel more beautiful and nice about themselves due to the fact that they have makeup on; you could say that cosmetics help people feel more self assured about themselves. In today’s generation people are a lot more judgmental, therefore many women believe they have imperfections and flaws.
Paragraph1- In “Attention Shoppers: Your Dreams in Aisle 3,” Sharon Zukin points out that fact that there is so much ease in the way that shopping is done these days. We can shop any time of day or night, anywhere even if we don’t have a lot of money. She states that most critics blame us for buying stuff that we do not need, calling it “Affluenza,” and that the more money we have, the more we spend. Zukin also says that market researchers and mangers will try to identify what kind of things we buy as well as our spouses, brothers, parents, and even our pets and sell it to us. Finally, Zukin argues that whether study consumer guides or push wire carts from a warehouse club to mall, we’re searching for our dreams and we cannot be blamed if we find them in stores.
The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The products are usually very well tolerated on every skin type and MAC make-up items are also suitable for women with sensitive eyes (MAC, 2007, p. 1). The prices of the MAC cosmetics are comparable with other high quality world brands, i.e. those which cannot be bought in drugstores, but in the specialized cosmetic stores or international perfumeries that the company has a contract with. That hinders the company from further expansion into other countries, mainly in Central and Eastern Europe, because of the limited ways of sale.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
Wal-Mart’s growth in the United States and in many other countries around the world has not come without a price. Yes, they offer unbeatable prices and may have whatever you need, but the smaller “mom & pop” stores are the ones that are suffering. They can’t compete with a giant retail store, and are forced in to going out of business or filing bankruptcy. This is unfortunate, but many would have to agree, it’s not the fault of a giant company like Wal-Mart, it’s the fault
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
We need to make these sugary drinks not so easy to buy. Everyday the soda companies come out with some new drink to suck us in to buying them and getting us hooked. Pepsi and coke are famous for this, but we still feel the need to try the drinks that come out. Even though most of us know that these drinks we consume are bad for us. In conclusion I believe having a tax that increases the prices on sugary drinks is a good place to start for the obesity epidemic.
They show beauty as people with gorgeous skin and perfect body’s these are the people who you see in advertisers. Photoshop is used widely throughout advertising I mean if a model has a pimple gone with Photoshop teens need to understand that these models and celebrities do have bad skin days and they are normal just like us. Companies rely to sell the product on beauty and peoples low self esteem they just pair their product with a beautiful flawless person an people think if they buy it they will be beautiful and get the attention of a man or woman, for example the add where that lady uses the veet shaver and then she gets a sudden burst of confident and goes dancing and meets all these men you cant tell me that’s all because she got a new leg
Imported Beer Beer, a drink that can be one person’s joy and at the same time it can be another’s miserable tragedy. All people around the world drink beer some do it to celebrate others do it to forget. However, a person should never forget that one beer can cause a lot of trouble not only health wise but also economically. For those large companies that export beer to the United States, it is very hard to keep up with all the work because they do not want to be outrun by the competition. Imported beer is quite different from homemade beer mainly because the way it’s made and the working habits they have at the factories.