Appetizing food not only tastes delicious but also presents itself nicely. Mom’s home cooked food can be an exception, but attractive presentation is a crucial marketing strategy in the food industry. There is a restaurant that I value as my all-time-favorite: Secret Recipe. Secret Recipe is a dessert focused restaurant that satisfies the five sensory cravings blissfully; especially taste and sight. When passing by Secret Recipe, it is always temping to grab the glass handle of the entry door and experience the sweet presence of fresh baked treats.
DELICIOUS CHOCOLATES & TRUFFLES By Margaret O’Connell May 2011 Contents Executive Summary 1 Business description and purpose 2 Aims, Objectives and Vision 4 Legal status 5 Marketing Plan 5 SWOT 6 PEST 6 Conclusion 7 Executive Summary This business plan has been written in order to assess the viability of establishing and maintaining a homemade chocolates and truffles business. The report will detail the objectives and direction the business will follow both for the short and long term. The business plan is designed to give a thorough understanding of all the aims, objectives and vision required in starting up a handmade chocolate business. It will cover the product and pricing policy and how the product will be marketed. Details of the proposed target market, where it will be sold and presented to our customers.
The business store is called FunCake. It is a baking shop that customers come and make their own cakes for their Valentines. This business is available everyday for birthdays, anniversaries, or other special events. This business or service will have successful sales because of its uniqueness and difference than other regular bakery shops. There are many bakeries or cupcake shops, even in grocery stores, where customers can buy cakes or treats that are already made.
7. There are EIGHT (8) pages in this Assignment including the cover page Assignment Case Study - Krispy Kreme “Krispy Kreme is about yesterday, today, and tomorrow,” says the Krispy Kreme Web site. In addition, the company promises to “create magic moments” for its customers. The wonderful aroma of baking, the sweet taste of hot doughnuts, and the nostalgic ambiance of Krispy Kreme stores all evoke the past, allow customers to savor the present, and send them off refreshed for the future. Perhaps that is why Krispy Kreme has so many loyal fans.
Introduction Did you guys know why were the cupcakes invented? Well they invented cupcakes because it saves a lot of time in the kitchen, rather than doing cakes. Making cupcakes is very basic, but it gets complicated when you want to decorate them. Today I will be showing you guys how to make owl cupcakes, step by step. I have baked since a small age because my mother showed me how to bake and decorate cakes and cupcakes.
Market Plan Markets We decided to put up a small cart which has few chairs and tables in front of it. Thus, our customers can savor our unique special pancakes while on a meeting, hanging out with friends, making our small cart an ideal place to go to. Cookie pancakes principally targets the high school and college students and even interested by-passers to purchase our product. Our business also targets people who are chocolate lovers, perfect to be our regular customers. Pricing We used the cost plus pricing model because this pricing method is simple yet shows a reasonable way for the profit percentage we come up based on the expenses.
When looking at the assortment of ingredients in the cabinets, there is only one question, should I bake brownies or cookies? When making brownies or cookies, we can buy a box of the dry ingredients. All that needs to be added is the egg, some water, and oil. Otherwise, we can make the homemade treats that everyone loves. Both brownies and cookies are both fairly easy to make.
Ethel's Chocolate Lounges MKT100 Strayer University January 29, 2012 Consumer Buying Decision The type of consumer buying decision that best describes the choice to indulge at Ethel's is routine response behavior. This type of decision making typically deals with low-cost goods and services and require little decision time. Consumer involvement is a significant factor in buying decisions. Consumers are usually familiar with the different brands of the product being considered. In this case, the familiar product would be chocolate.
They were delicious! After Thanksgiving is where the real fun began. Out would come the chocolate melting pot and the forming trays. Mom would always start with the turtles. They were actual turtle shaped pieces of chocolate with a caramel and pecan center.
Its product portfolio ranges from athletic, dress, and children’s footwear to clothing and accessories. Vanessa and Angela Simmons, who are the daughters of celebrity Reverend Run, and the founders of the brand, still remain the driving force behind the product. Their passion and involvement is why Pastry is Sweet, Chic and Unique. Introduction: Once a product is developed, effectively product launch becomes the critical step to its success. The novelty item that will be launched in Irish markets is the ‘Pastry Zipper Fab Cookie HiTops in White Pink Plum’ (below).