I believe that both Lean and Six Sigma will be useful for BBM in completing their Project of improving customer satisfaction index and reducing overall customer wait time. BBM can use the Lean approach by understanding their existing processes and looking for ways to eliminate waste. Waste should be viewed from the customer’s perspective and defined as any action in the current processes that the customer would not be willing to pay for. A key component in the Lean approach is to determine what matters to the customer. Some potential examples of waste in the BBM case are: (1) Using both sales associates and mobile phone specialists in the Customer Engagement Process, (2) Time associated with entering customer information into the system and time to validate and process entered information, (3) Cost associated with holding accessory inventory or lead-time associated with ordering accessories not available upon request.
Second, the utility test will be applied to determine what action will result in the best outcome for all affected. Third, the issue will be measured using the virtue test to resolve whether the transistor company’s actions fulfill their vision of who they seek to be. Finally, the results from the two ethics tests will be compared to resolve which of the tests was the most informative to the case. Using these tools will demonstrate that the ethical choice for the company is to sell transistors to the pacemaker company. The first step is to examine the issues using the utilitarian ethics framework.
Problem Statement Virgin Mobile is making an entry into the US Mobile Operator industry as an MVNO, and is targeting an underserved segment of consumers (ages between 14 and 24). According to its brand values, Virgin must differentiate from its competitors clearly representing a fresh, challenging and innovative service that sets it apart from US traditional carriers. The team lead by Dan Shulman finds itself with the challenge of determining a pricing strategy which would give Virgin Mobile a competitive advantage over future attempts of competition.Such strategy must be in line with both Virgin’s values and value proposition and the rest of the marketing mix elements that are already set, and the failure to do so could completely foil the entire venture. The elected pricing strategy must therefore offer competitive prices, be clear to the customer (avoid confusion), avoid to trigger off competitive reactions and make money (of course!). Virgin Mobile in the US (Situation Analysis) Customer Virgin Mobile has identified an opportunity window in serving customers aged from 14 to 24 (targeted by advertising).
The moderator may ask the participants to analyze the reasons behind Yahoos success and eBays failure in the online auctions market in Japan. The session may conclude with a brief discussion on the joint venture between Yahoo and eBay and the future prospects of Sekaimon. ASSIGNMENT QUESTIONS: The following questions can be given as an assignment to the students/executives. Each student/ executive is supposed to write the answers
This division has had long-term effects on African American families to this day, where often it is seen that a father or mother is lacking and children are raised by extended family. My family came to California from the East Coast over 30 years ago, thus keeping the ritual of Sunday dinner alive has been a crucial factor in maintaining our unity as a family. My family practices the ritual of having a large soul food dinner every Sunday at my Aunt Louise’s house. On October 26, 2008 I arrived at my Aunt Louise’s house in Los Angeles, California. Just before entering the house I was greeted by the smell of baked foods.
In other words the only way to fight the tough market competition is to logically persuade the consumer to buy the relevant product. In their book Cravens and Lamb have stated how businesses fix their marketing strategies to persuade the consumers. First of all any business corporation has to target market strategy. This just means deciding who to serve and what to serve. According to their book this is by far the most important and demanding strategic decisions for a company (Cravens and
We understood that businesses should continuously observe their goods and services to better assist customers. They have to understand what worked and generated earnings last year may not work as well this year. So therefore, product differentiation and positioning are key elements of a company's marketing plan and are fundamental of staying ahead of the game with competitors. Also knowing with including innovative concepts with careful analysis, product differentiation helps to join quality, or price, within a product to push the intended customers to observe it as different and desirable. Then the understanding in the next step is product
How does the ad use ethos?" Last , but not least they use ethos by also showing the risk promession jobs take using their devices. Does the ad seem effective to you? Yes, this ad is effective to me because if you were to take a vote around the world on how many people use Apple devices the other companies device , I believe Apple would have the most votes. Internet link to the advertisement: advertising.apple.com/
Ethnography Of a Social Event Tamzin Watson 540707 Tutorial Group P. (Tuesday 11:15 – 12:00) Tutor- Andrea. 13 April 2012 “ Eating together lies at the heart of social relations” (Delaney 2011: 248) The following essay will give a detailed ethnographic account of an Easter Sunday lunch that took place with a group of friends in a restaurant in Parys. The aim of this essay is to understand and show that food is influential on social behaviour, “food categories also correlate with social categories” (Delaney 2011: 259). In order to fully understand the impact of food on behaviour one needs to discuss how it is shaped by time, space, and language in the context of the situation. I as the participant chose an Easter Sunday lunch to analyse because of the background behind Easter and the rarity of the occasion.
Price *Improve competitiveness in pricing with a totally different strategy or approach than competitors. Need competitors’ selling prices, strategies by benchmarking. *Low prices as a long‐term approach to business to attract more customers. They can implement this strategy by lowering transportation and storage costs. Need supply chain, inventory, order processing, replenishment, and manufacturing process data.