Marketing: Fair And Logical Strategic Persuasion: How It Works

2471 Words10 Pages
By, Nabila Khalid Marketing: Fair and Logical Strategic Persuasion: How it Works We all communicate everyday all the time with each other for various purposes. We listen, read, write or speak to express our opinion, to express what we want or what we need, to disagree or to agree with the people around us. We try to convince and persuade other people for our own benefit everyday in many ways, starting from moms and dads, teachers, peers etc. 90% of the times when we communicate we try to persuade people to agree with us or to make them do what we want them to do. Most of the time most people display the act of persuasion unknowingly. Persuasion is a part of our everyday life. Marketing uses this everyday act to gain financial benefits. Marketing is a field which requires mass communication and great persuasion skills. It uses strategies and logics to convince people but not force them to do anything. Marketing is an art of logical and strategic persuasion which is not only used to market industrial good but also used in various social and political aspects. Persuasion is one of the main purposes of marketing. In the high competitive world of business where the market for most products is “perfectly competitive” which means many producers are producing the exactly same thing or very close alternative products, “marketing” is the only way to get the consumers’ attention. In other words the only way to fight the tough market competition is to logically persuade the consumer to buy the relevant product. In their book Cravens and Lamb have stated how businesses fix their marketing strategies to persuade the consumers. First of all any business corporation has to target market strategy. This just means deciding who to serve and what to serve. According to their book this is by far the most important and demanding strategic decisions for a company (Cravens and

More about Marketing: Fair And Logical Strategic Persuasion: How It Works

Open Document