Ebay Essay

1553 Words7 Pages
NOTE TEACHING eBAY IN JAPAN ABSTRACT: US-based online auctioneer eBay entered Japan in 2000, after successful forays into some of the European countries and Australia. eBay could not get the required mileage in the country, and chose to exit Japan in 2002. The case discusses eBays international expansion, its entry into Japan, and the reasons behind eBays failure in Japan. It discusses in detail the problems that eBay faced in Japan, due to competition from Yahoo Japan, and details some of eBays practices such as credit cards having to be used and a commission being levied on transactions, due to which it was unsuccessful in Japan. The case concludes with details of eBays re-entry into the country through a joint venture with Yahoo. TEACHING OBJECTIVES AND TARGET AUDIENCE: This case is designed to enable students to: Examine eBays international expansion strategy. Understand eBays operations in Japan. Analyze the reasons for eBays failure in Japan. This case is aimed at UG/MBA students, and is intended to be a part of Strategy and General Management curriculum. TEACHING APPROACH AND STRATEGY: This case can be used effectively for classroom discussions as well as distance learning programs. The moderator may initiate the discussion by presenting an overview of the Internet and online auctions in Japan. Participants may be asked to list their experiences with online auctions, and the attributes that they look for in an online auctions website. The moderator may ask the participants to analyze the reasons behind Yahoos success and eBays failure in the online auctions market in Japan. The session may conclude with a brief discussion on the joint venture between Yahoo and eBay and the future prospects of Sekaimon. ASSIGNMENT QUESTIONS: The following questions can be given as an assignment to the students/executives. Each student/ executive is supposed to write the answers
Open Document