Exploitable- JetBlue could design the interior of the aircraft to improve passenger comfort and use E190 as an useful tool to expand market and attract new customers. Implication: The E190 provided a unique opportunity for the growth of JetBlue. However, this plane did not completely match the company’s current capabilities and costed a lot. Thus the CEO of Jetblue must change their strategic strategy to either keep E190 as a VRINE resource or sell it. Capability 1: High level of service (Bill of Rights) Valuable-
Southwest Airlines is only one of its kinda unique enterprise. It is the fifth largest passenger airline in the United States, currently operating 520 Boeing 737s throughout the United States. The company essentially functions as a point-to-point operation rather than a hub-and-spoke service unlike its competitors. (wwws.ameritrade.com/cgi-bin/apps/Main) Southwest has unique various competitive advantages, which have led it to be a strong performer within the industry. Due to Because of the growth in the low-cost segment of the airline industry, Southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity.
For instance, they may be able to start up with a new idea. | During recession, Innocent’s confidence will get low as people aren’t demanding for their products as they demanded before. This leads Innocent to cut down on production because they no longer need to make many goods as they used to. Because people are not buying as many products so their sales will decrease. By this time, Innocent might struggle to pay wages so they need cut down staffs as they no longer need them.
It is consistently ranked as one of the top Fortune 500 brands. Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures, and on-time flights. Many people recognize the reputation Southwest Airlines has in the airline industry and it appeals to many customers and potential fliers. The reputation and recognition of Southwest Airlines is enough to support the ad. The advertisement goes after the common sense of the reader because it is very simplistic.
Social Responsibility Company Q seems to currently have an economic attitude toward social responsibility. An economic model is based on the traditional concept of business. If the business is providing a quality good or service, showing a profit and providing jobs then it is successful. Company Q is more concerned with profits and lost revenues then maximizing a positive impact. They have shown this by closing a few stores in a higher-crime-rate area because they were losing money, by only offering a very limited amount of health-conscience and organic products because they are high margin items and by declining to donate to the local food bank because of worries over lost revenues.
There are several options available for customers to choose in this industry because the standard product and service are in this industry, so customers are more care about the price. And also the Internet makes customers research cheaper flight much easier than before and switching cost is low. The threat from substitute is high. Numerous options for customers can instead airlines, such as trains, buses, boats, and personal vehicles. Customers usually desire a cheaper way to travel if there are many options for them.
West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
Case Analysis Southwest Airlines EXECUTIVE SUMMARY Southwest entered the complicated airline industry in Dallas, Texas in 1971 and ever since has been exceeding everyone’s expectations with unprecedented strategies. Southwest focuses on customer satisfaction: get the customer where they want to go, with low fares and have fun doing it. Their low cost strategies have been accomplished by reducing a large majority of the input costs that most large airline carriers incur causing those large airlines to charge heavily for fares. Southwest’s customers know that they won’t be given the same costly luxuries that other airliners carry but they don’t seem to mind much based on Southwest’s continued year after profitable year. In addition, Southwest has received multiple awards in outstanding customer service compared to all other airliners.
However, Motel 6 has some disadvantages. The first thing is its security, it’s lax and causes Motel 6 lost money and reputation. Second, the motel rooms are old style, and Motel 6 doesn’t do a lot of promotion and advertising, so it’s hard to attract new customers. The Third, Motel 6 does not only face to the slowdown economy environment and the downturn in hotel industry, but also face to a lot of competitors, some of them are exiting the market, and some of them are the same as Motel 6 and trying to enter the extended-stay market. The model of franchising allowed Motel 6 to expand quickly, primarily throughout the Eastern United States, to maximize name recognition and invade new markets, to reenter the market that it formerly ceded, and franchising will not cost the company a lot.
The decline has cause many smaller companies to push their company less and not worry of about effectiveness and stock prices because there is less push from takeovers. This can be bad for investors. In the end I don't think takeovers are such a bad thing because it can force businesses to really push to achieve higher stock prices but sometimes these takeovers can lead to putting employees and the smaller company at high risk. When Executive Turns Buyout Adviser, Alarm Bell Go