KFC Target Market

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CONTENTS 1. Existing business portfolio 2. Existing market environment 3. Existing target market 4.Marketing process –analyzing marketing opportunities 1.Existing Business Portfolio The main product that KFC (Kentucky Fried Chicken) sells are fried chickens. There many different types of choices you can choose e.g. Original, Hot & Spicy, Flava Crava and BBQ. Beside fried chicken KFC also offer Burgers, Rices, Mashed potatos & Gravy, Hot Wings , Egg Tart and we also provide breakfast . Apart from this, KFC provide quality service that satisfied the needs of the customers. Providing quality assurances of the food and fast services .Further more allowing the customers to be more convenient payment can be made by credit…show more content…
Therefore , the market shared for KFC falls under status quo. 3.Existing Target Market Major target one –Teenage(16-21 aged) KFC Is promoting students meal which help to gives offer to student with just the show of their student identical card. With the discount given the allowance are enough for them to consume a meal. Student like to hang out in places that can benefit them is both eating and studying at the same time. The environment help them to feel comfortable to study .And free wifi is provided for them if the need to go on research on the internet. Major Target two-family Not only to enjoy the food in KFC, group of families can gather and meet up in the KFC and shared their happy moments together .to be extra unique ,KFC provide a magnificent place to sit which make them feel like home. KFC also come out with family combo , which cost lesser than having to purchase single meals…show more content…
It emphasized the importance that nutritional and healthy food for the teenagers. The report also pointed out that there is over 16 percentage students more than 3 days or more in a week consume fast food such as KFC. Hence the target customer for this products are teenagers and young adults .This group of customers are easy target for this product as they prefer healthy lifestyle now

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