Entrepreneurial Leadership Yashiqua Jenkins Prof. Victoria Figiel BUS508 –Contemporary Business Strayer University October 28, 2012 An idea is all it takes to ignite the process to start a business. To find a need of the people for a particular product or service and expand on it in order to make a profit is what many entrepreneurs do to start their company. A perfect example is the formation of Five Guys Burgers and Fries by the Murrell family. Their desire to focus on providing the consumer with quality burgers and fries have led them to be very successful in a short amount of time. This paper will determine how Five Guys’ philosophy sets it apart from other fast-food chains.
5 Guys Hamburgers 5 Guys Hamburgers, started in 1986 by Jerry Murrell, his wife and his four sons, began as nothing more than a small burger shack in a Virginia strip mall. Jerry started the company to give people better quality food and a different type of fast food experience. This is why 5 Guys makes their hamburgers ready-to-order with meat that has never been frozen, they offer a multitude of free toppings and the fries are never skimped on. During the beginning Jerry kept his day job while allowing his sons to oversee the shack’s operations. Jerry had always wanted to keep the company local, so he originally allowed for expansion to stretch only as far as the Washington D.C. area.
McDonald’s vs. In-N-Out The rise of the fast-food industry has changed not only what Americans eat but also how their meals are prepared. According to Time magazine, over 25% of Americans are eating fast-food two or more times a week. Two popular choices for fast food dining are McDonald’s and In-N-Out restaurants. With one of them just a few blocks or a few miles away it does not take much to fall into temptation and grab a fast meal. Eating at a fast food restaurant is inexpensive, fast, and convenient for many Americans.
Solution and Suggestion 11 4.1. Strength of Family Firms……………………………………………………………………13 4.2 4P Strategies……………………………………………………………………………………….13 4.2.1 Place…………………………………………………………………………………………………13 4.2.2 Product, Price, Promotion 15-17 1. Executive Summary 1.1 Fast food industry in United States facts The hamburger most likely first appeared in the 19th or early 20th centuries. The modern hamburger is a product of the culinary needs of a society that was rapidly changing due to industrialization. In America’s history, the hamburger has come to represent patriotism and festivity.
Pairing quality food with the extension of the mission statement, “you the customer are the most important visitor on our premises”, Five Guys have been operating by Murrell’s standards and vision for almost 30 years. 2. Analyze the original values for the start-up company and how it remains strong today. The original values for the start-up company and how it remains strong today is because as the company grew Murrell believed that the menu had to stay the same good burgers and fries. Five Guys Burgers are the best because the burgers are handmade from fresh beef patties not frozen and the fries are
White Castle began in 1921 by founder Billy Ingram and the White Castle hamburger is introduced in the market. The name White was meant to describe the company’s purity and cleanliness and Castle signified strength and stability. According to the company’s recent press release, White Castle was the first fast food hamburger chain, founded in 1921and now operates more than 400 restaurants in eleven states (2010). The original success of the company was in its marketing because before 1921, the hamburger was an undesirable product (Goldberg, 2010). In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity.
Chicken is the main product that is served on their menus which many prefer over beef. As far as customer service, Chick-Fil-a’s staff focuses on being swift and attentive. When the chain opens a new restaurant, it goes out its way to find customers in the area. Regualars at other locations and people who stop by the construction site eager about the opening get invited to a special dinner night before the official opening. Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals.
A.J. Crawford Michelle Pederson English 101-11 October 21, 2014 “Midas Burger for some Chicken” Midas Burger has been in business for 49 years and is one of the top places to eat in Arab, AL or around the south for that matter; just ask a regular customer. Try them one time and I guarantee you will become one of their regular customers also. They have one small problem: sometimes you have to wait. You see, at Midas Burger they prepare each and every order at the time you order.
What Makes You Choose McDonald’s? I’m Lovin’ It is the international campaign slogan for one of the most popular fast food businesses in the world: McDonald’s. The yellow arches have become a symbol that is recognized globally. Currently, the McDonald’s corporation is the world’s largest chain of fast food restaurants that serves nearly forty-seven million customers daily through thousands of restaurants in one hundred and nineteen countries worldwide (CITE). Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE).
This restaurant was only three hundred and eighty four square feet of space; however by having such a limited amount of space Cathy was able to keep cost down. Cathy opened this restaurant for seventeen thousand dollars an amount that was far less than he anticipated. Opening restaurants in malls Cathy concluded was a way to get more selling capacity per dollar (Fame, 2005). The menu for the restaurant was simple, it consisted of five items; boneless chicken breast sandwich, potato fries, coleslaw, lemon pie, and lemonade. Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich.