In-N-Out Burger Essay

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Case study analysis | prepared by PPrepared by THINK TANK TEAMOOh, Seung Yeon Kim, Jae Hoon Park, Jee Youn Zhao, JianwenKKim, Seunghwan Han, Yuchen | Table of Contents 1. Executive Summary 1 1.1 Fast Food Industry Facts in USA 2 1.2 Company History 4 1.3 Competitors 5 2. Long term and Short term Goal 7 2.1 Short term Goal 7 2.2 Long term Goal 8 3. Impediment and SWOT analysis 9 3.1 Impediment 9 3.2 SWOT analysis 9 4. Solution and Suggestion 11 4.1. Strength of Family Firms……………………………………………………………………13 4.2 4P Strategies……………………………………………………………………………………….13 4.2.1 Place…………………………………………………………………………………………………13 4.2.2 Product, Price, Promotion 15-17 1. Executive Summary 1.1 Fast food industry in United States facts The hamburger most likely first appeared in the 19th or early 20th centuries. The modern hamburger is a product of the culinary needs of a society that was rapidly changing due to industrialization. In America’s history, the hamburger has come to represent patriotism and festivity. The hamburger is ever-present at large family outings, particularly at Fourth of July and Memorial Day celebrations. Given the timelessness of this All-American classic, it’s no wonder that the hamburger stands as one of the few “recession-proof” food industries in the United States. One of the strongest reasons for the hamburger’s longevity is its wide-spread appeal. The burger is affordable, portable, and customizable; they can be served gourmet-style or as a rustic yet classic to-go food. When it comes to a good hamburger, Americans definitely are not careless eaters. A report indicated that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers. Even
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