Bengawan Solo Essay

321 Words2 Pages
Bengawan Solo Competitors: Direct Competitors: There are many established confectionary chains retail shops selling similar product lines as Bengawan Solo. 1) PrimaDeli. It is a confectionary chain with a large retail presence across Singapore, including neighborhood malls. Sells mid-priced freshly made pastries, goodies as snacks, and also sells cakes and seasonal baked goods. 2Polar (Puff and Cakes). It is also a confectionary chain with a large retail presence across Singapore. It differentiates itself by focusing on savory puffs such as curry puffs, meat puffs. In addition, they sell cakes and baked goods for special occasions. It enjoys a high brand presence because of it’s partnership with ExxonMobil. Most of Polar’s goods are retailed at most of the ExxonMobil petrol stations island wide. 3) BreadTalk – A confectionary retail chain with a shorter history but much stronger branding. It is currently one of Singapore’s most well known retail confectionaries. Breadtalk specializes in bread, and is highly visible due to its strategic retail locations. While their products are generic, their locations are convenient, and loyal customers claim that they have a unique flavour, and constantly return in pursuit of that flavour. The easy accessibility and convenience from BreadTalk has created a switch in eating habits of Singaporeans. Thus, lesser demand for Bengawan Solo products. All three competitors have strong presence in popular shopping malls, and neighborhood districts with high pedestrian traffic. This makes them key competitors, as their products and target markets are highly similar. Indirect Competitors There are also neighborhood stores located in the heart of neighborhoods. Although their products are generic, but they have been there for a very long time, hence product loyalty. In addition to that, it’s convenient and cheaper for

More about Bengawan Solo Essay

Open Document