Balanced Score Card

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Strategic Plan, Part III: Balanced Scorecard BUS/475 09/10/2013 Strategic Plan, Part III: Balanced Scorecard A balanced scorecard will explain a lot about a business and justifies the planned actions within the business plan. Atta Boy Outdoors stands behind their commitment to their business plan and their customers. In the next segments, the author will discuss the business’s balanced scorecard and how the potential owner will implement each of the segments of the score card. The balanced score card “is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals” (Balanced Scorecard, 2013). The financial perspective of the balanced score card gives the owner and the customer a way of providing and showing long term and short term objectives for the business as it grows, the same goes for the other three strategic goals in the balanced score card. Atta Boy Outdoors initially needs to at a minimum break even for the first six months of being open. In order to achieve this, they must have a solid marketing plan to bring in the initial wave of customers. After the first six months to a year, it is the owner’s intent to have a profit margin of around 25% of everything he sells. Gradually, after the first year into the five year business plan; the owner is confident that there will be at least a 40-50% profit margin on most products and even 75% on others. These numbers will allow the owner and its shareholders to enjoy both success, and expansion. At Atta Boy’s, the customer is second to none. The initial opening again is dependent of marketing decisions. The first six months will remain

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