Arome Bakery Case Analysis

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Arome Bakery was a successful bakery which was founded in 1996. Although it was completely acquired by the Maxim’s Group, it was still managed independently except some aspects such as procurement and promotion were integrated into the Maxim’s system. In general, Arome Bakery operated 55 stores in Hong Kong which was one of the local bakery market dominator. Arome Bakery’s success was not only depends on the delicious buns that they made, also depend on how the inventory level was managed. In order to maintain a sound and balanced inventory level, store managers need to overcome the dilemma of the store managers when placing replenishment orders. Every company want to maximize their profit, so they want to ensure that there is sufficient inventory to serve the needs of every customer coming in at all hours. Meanwhile, they want to control the order quantities from the supplier so that the inventory level can be maintained as low as possible. Forecasting the order quantities is not an easy job since there are a lot of uncontrolled variable everyday. The types of products in each store were different and depend largely on the location of the stores. According to EXHIBIT 2, Jordan MTR Store mainly had higher sales in weekdays but not weekend while the sales in the Aberdeen Store were quite stable. Still, from the article, the forecasted order quantities were based on the sales volume from the same day in the previous week and the adjustments by the store manager. In EXHIBIT 2, actually we can see that the sales volume in the same day but different week is quite fluctuating. For example, for the Jordan MTR store, there were 2,754 specialty buns sold on 5th June while 4,029 on 12th June. So, uncontrolled factors such as weather, festivals and accidents should be in consideration. Therefore, the adjustment from the store manager should be precise and accurate in

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