Argyle's Research

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Byrne and Clore (1970) proposed the reward/need satisfaction model. According to this model, we form relationships with people simply because we find them rewarding, It is suggested that we are rewarded in two ways: operant conditioning (through direct reinforcement) and classical conditioning (through association). Argyle (1992) suggests individuals who are rewarding are liked the most. An example of positive reinforcement may be through non-verbal signals such as smiling; this is a sign of liking. We may also be negatively reinforced by an individual helping us in our ‘time of need’. Both are said to increase our liking. We also find people rewarding through association. For example, if we met someone when we are in a pleasant mood we may
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