Crystal Choy Mktg 129 Spring 2015 Case Analysis #1 Autobytel.com Class Analysis The traditional car buying process is that customers will go into a dealership and then the car salesperson and the buyer would be negotiating face-to-face when it comes to purchasing a car. Autobytel took a different approach when it came to selling cars compared to the traditional buying process by offering a website where potential consumers would shop for the automobile online. What is different about this website is that consumers are able to access information about the cars and the prices compared to all the dealerships around the area. Autobytel.com used to be the top of the online referral business in the market. This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership.
TangleWood Case 3 Recruitment Guide for Store Associates Position: Store Associate Report to: Department Supervisor Relevant labor market: Timeline: Continuous Activities to undertake to source well-qualified candidates: Local and regional newspapers, radio, television Post openings to company’s employment website Request employee referrals Upload availability to Kiosk Job Agency Staff members involved: HR Managers, Department managers Budget: Tanglewood Case 3 One of the core concepts to Tanglewood's performance is great customer service. Store associates provide the majority of customer service and are basically the face of Tanglewood. Hiring store associates who possess KSAO's which correlate to providing the highest level of customer service would be most beneficial to Tanglewood. I recommended Tanglewood to use a combination of both open and targeted recruiting. Tanglewood continuously needs to hire an exceedingly large number of associates, partially due to the policy of all employees working as store associates and promoting from within, and because of the high turnover rate in retail.
Gabler on the other hand, explores the personality and accomplishments of Walt Disney (creator and imaginer of Disney world) and claims that we can understand America and its culture by understanding Disney. Hence, all the authors try to present a detailed discussion and arguments about the world of images and the creators of it. In his article “Children’s culture and Disney’s animated films”, Giroux seems to be fair and very knowledgeable in his argument against Disney; he goes into detail of each movie showing where the racism hides in these “huggable” fairytales and how it will affect the views of a child growing up watching these movies. Disney creates Disneyland “the happiest place on earth” and Giroux believes “it is imperative to analyze how Disney’s animated films influence the way America’s cultural landscape is imagined”. Giroux uses his great talent of persuasion to make the classic, innocent, loveable Walt Disney movies to be the great “new teaching machines” of racism, sexism and gender role ideas to raise kids to be racists and sexists beings (569).
SPEAKSAKE The Ultimate Gift MARKETING AB219-02 Unit 3 Prof. Robin Argo Brent Malone June 26, 2012 The company I chose is SpeakSake, a handcrafted audio keepsake enclosed in a beautiful & unique handmade box. The first SpeakSake was invented by Jim Konczyk as a birthday gift for his girlfriend Ingrid. Ingrid was being treated for an illness so Jim decided to make her a special gift. He decided to record voice messages telling Ingrid “Happy Birthday” from her family and friends. He had everyone call in with all types of personal attachment they may have with Ingrid and recorded their verbal comments.
Dr. Sigler Response Sheet 3: Harry Potter and the Sorcerer’s Stone Children’s Literature ENGL: 3333 As I read Harry Potter and the Sorcerer’s Stone for the second time in my life, it had brought be back to 5th grade all over again, getting lost in the place they call Hogwarts. The reason I believe this story is incredibly popular among adults, children and myself is because this story allows people to get away from a normal, mediocre, life to go to a magical and exciting place. “Ever seen a game of Quidditch, Potter?” (151), some people would ask, what is Quidditch? It’s a game where people fly on broomsticks playing with a quaffle, bludgers and a golden snitch. I also believe the Harry Potter series is popular because it’s not limited to any age; it can be read by all.
* They also have another target, these kids’ parents because they need to make them believe their kids will have a unique experience at the Build-A-Bear Workshop and they also are the buyers. * | what can build-a-bear workshop do to generate repeat visit to the store? | | When kids create their own stuffed animal they get a birthday certificate and the information of the “creator”
Use and Develop Systems that promote Communication. Be able to address the range of communication requirements in own role: 1.1 Within my job role the level of communication I have to uphold has to be one of massive importance. I have a role of great responsibility dealing with information on the behalf of my director. He entrusts me with managing his diary and appointments to be made and cancelled on his behalf taking into account the highest priorities at all times. To ensure I do this to the best of my ability I speak with him regularly and make clear notes on what is important at the time.
A MARKETING STRATEGY ANALYSIS By: Mikhaela Go (2009-45370) BA 170 under Professor Art Ilano 1 T eddy bears have first been invented in the nineteenth century. Back then, stuffed bears were made to look as lifelike as possible. As time passed, bears became cuter in appearance and were directly associated with gift giving. With that, all sorts of stuffed animals and things formed the new product category of stuffed toys. Stuffed toys are normally given as gifts during special occasions such as Birthdays, Valentines’ day and Christmas, which results to a seasonal demand.
Sony Vaio Laptop In today’s world, people want to get the most for their buck. Many advertisers will find one specific quality about their product and try to sell the product off that one point. Like Sony has done for the Vaio Laptop Computer. The buyer that purchases this product may think that they will excel in the work force and feel that they are above others in their social circle. As for me I have found out that I like one specific brand of computers and really doubt that my preference will change from the specific brand, which is Dell.
I always aim at delivering quality work within timelines and I believe in adding value to the organisation and I take full accountability for my deriverables. I have the ability to accept change and adapt to my approach to maintain effectiveness within a variety of situations. I am willing to bring