Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
However, some experts believe the rates have declined because the baby boomer generations are aging, so the percentage of young adults has declined. Some believe that the tougher or harsher sentences for crimes are a cause and there is evidence of this based on the increased prison populations. According to "Where Have All The Burglars Gone?" (2013), "Could more criminals being locked up be the answer? The number of people behind bars has grown substantially in many countries over the past 20 years.” (para.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
Doctors have found biological connections between fat, insulin, and the high blood sugar levels that define the disease. The CDC estimates that 55 percent of adult diabetics are obese, significantly more than the 31 percent prevalence of obesity in the general population. And as obesity has become more common, so, too, has diabetes, suggesting that one may cause the other. Yet the critics dispute claims that diabetes is soaring (even among children), that obesity is the cause, and that weight loss is the solution. A 2003 analysis by the CDC found that “the prevalence of diabetes, either diagnosed or undiagnosed, and of impaired fasting glucose did not appear to increase substantially during the 1990s,” despite the sharp rise in obesity.
Many would say “if something isn't broken there is no need to fix it,” while on the other hand in today’s society countless models and celebrities in the public eye are displaying more cosmetic beauty than natural beauty. It could be argued that cosmetic beauty allows women to be different, confident, and hide imperfections while with natural beauty
“I am on this stage because I am a pretty, white woman, and in my industry we call that a sexy girl,” says Cameron Russel on her Ted Talk. While people in poorer countries can’t pay for surgery that they need to survive, Americans spend millions on surgery to make them look better. For example, the number of breast surgeries increased five hundred and ninety-three percent from 1992 to 2002 according to the American Society of Plastic Surgeons website. Magazines geared toward woman are filled with cosmetic advertisement, which targets women in their teens to thirties. Its main contents are make-up, jewelry, fashion design, and celebrities.
Some researchers believe depicting thin models does not appear to have a long-term negative effect on adolescent girls but that it does affect girls who already have body image problem. Although, researchers that believe that it doesn’t affect most girls are contradicting themselves when they say it only affects those who already have body image problems because according to National Eating Disorders Association 75% of girls with an average body weight believe they are overweight, which is the majority. Also, 80% of 10 year olds believe they are fat when they are technically not classified as being overweight. T he majority of women are negatively affected by advertising. Advertising has been proven to increase eating disorders in women.
When a person achieves their ultimate goal, they are successful. However the Media portrays success in youth in a completely different light, through their use of advertisements, product placements and highlighted social conventions, the media puts forward the image of the ideal adolescent as being popular and good looking, while rejecting the more important traits of intelligence, passion and determination. Through the media, a ‘successful’ teenage girl is shown as one in possession of all the latest clothes and gadgets, is one with long, soft hair, a thin figure, tanned skin and on top of this you must be popular. This presents and unrealistic image of a typical teenage girl. Magazines such as Dolly, Cleo, Girlfriend and Cosmo all exhibit impossible ideas of ‘perfect’ in which teenagers perceive as the only acceptable image in this society.
The size has mostly been about women. The ideal shape and eight has changed over time but the idea behind it, the effect it has n people, still remains. Currently, the women who show a proportional figure, which mainly is elongated legs and a flat belly, with a slender body, are considered to be beautiful while those who fall short from the ‘perfect’ figure are considered to be less attractive. The skin tone of a woman also comes into play when describing a beautiful woman. The hair should also be properly maintained with the proper products to give you the celebrity look.