“Advertising is legalized lying.” Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisement, if they don’t catch your attention within seconds they are considered failed. In the article “With these words, I can sell you anything” by Lutz and” The language of advertising” by O’Neill enlighten the power of ads and their impact in society. O’Neill describe that ads is all about money and combination of images that advertiser use in their ads.
“Dieting often fails because people are trying to go against their biological drive to eat.” Discuss explanations for the success and failure of dieting. Dieting is extremely common and research has shown that up to 70% of women diet at some stage in their lives. Some diets are successful, whereas some are not and there are many explanations for this. One explanation for why dieting is successful is that those with low self-esteem and are dissatisfied with their body are more likely to stick to their diet and lose weight. Ogdens’ 2000 study supports this view; he investigated differences in psychological factors between weight loss regainers and weight loss maintainers.
He believes our minds have been altered to expect all information the way the Net hands it out: “in a swiftly stream of moving particles,” as he put it. The author admits that the advantages of the internet are great, but believes they come at a great
Próspero brings up previous theories that suggest masculinity could be learned by other genders, including women and even LGBT populations, especially if these traits were valued in that society (such as excessive aggressiveness)(2008, 640-641). In his study, he found the gender of the perpetrator had effects on the type of intimate partner violence (644). Erbaugh makes another crucial observation when she remarks, “Isolation is a central tactic of abuse.” (453). The abusers take away the victim’s support network, encouraging co-dependence and leaving them nowhere to turn, socially, physically, economically. Not only is this abuser their familiarity, but they will be forced to give that up frequently for nothing familiar.
What do sociologists mean by “moral panics”? Give example. In sociologists perspective, moral panics define as the over reaction to new media forms and some deviant subcultures. According to Cohen (1980), individual or groups that threat to the society’s values and interests will define as moral panic. Moral panics are mainly cause by mass media which amplify and exaggerate the actual scale of some deviant groups or individual, and will develop the construction of moral panics.
Through analyzing the advertisements I found that some ads can actually serve some use such as the UNICEF ad for aid for poverty stricken children, but ads such as Nation’s “Go National. Go like a Pro.” With the highly aesthetic scene is just plain unnecessary and dramatic. This has taught me to think twice, and to control the impulses that can easily overcome a person due to advertising and the tactics used to sell the product and make
Summary & Response In "Masters of Desire: The Culture of American Advertising", Jack Solomon studies and analyzes advertisements in order to show that advertisers and big companies make use of what they know about the society and culture in order to manipulate us into buying a new product or using a service. According to the text, while we may believe in equality and equal chance, we also find that we desire "rising above the crowd", in which we compete for "privilege and distinction". This is where the American paradox lies. Furthermore in the article, "The contradiction is between the simultaneous desire for social superiority (elitism) and social equality (populism) that lies at the heart of the American Dream". Simply put: the American
This is an example of how our society associates thinness with beauty and adds all kind of negative connections to being overweight. The standards applied to Britney Spears and other celebrities come from our social constructions of what it means to be beautiful. As a society we decide what is positive and what is negative, and what is meaningful and valuable to us, and thus we construct reality. These sets of values are filtered into our everyday life and affect us when we interact with others, read a magazine, and even when we browse the Internet. These images have a very strong effect on teenage girls because they are at a stage where they are trying to develop their sense of self and personal identity.
It even led others to curiosity, so they asked us questions. Our experiment revealed the understanding of social norms; how they play a part in society and how the audience act. This experiment proved our hypothesis right. Our hypothesis stated that if we walk in public with beauty masks on our faces, rollers on our hair, then we will attract confusion and awkward stares from the people. Our hypothesis was proven right because breaking a social norm is considered doing something not normal in society.
Jhally points out, “we are so immersed in our image-based culture, that it is sometimes difficult to see how it shapes and influences our values and assumptions”, we see this in this advertisement because Popchips tries to pass off the image of the 4 characters as the norms of their culture when really they are just feeding to society to be racist and portray the image and values of people because of what they see in the media. The representation of the orient is the first thing we see. The skin color of Ashton was darkened to that of “brown face” and he was dressed in a silk robe. Ashton spoke with a terrible portrayal of an Oriental accent and everything he said portrayed that character as stupid. The Oriental character (Raj) is portrayed as the odd one out because he is the only character that is not white, “For people of color, these images emphasize that their experiences and their presence in the US is marginal and somehow not normal” (Notes), which the advertisement has gone so far as to just make fun of that race by emphasizing the stereotypical portrayals seen through media.