Media Analysis Popchips

674 Words3 Pages
The “Worldwide Lovers” Popchip advertisement is a perfect example of how media still is heavily influenced by their own ideologies of cultures and race. To start with the advertisement really has nothing to do with the product, Popchips, at all. We see the product for all of 5 seconds and have no connection to why it is even there. If anything this advertisement is just a bash on the Oriental race and white culture stereotypes. Jhally points out, “we are so immersed in our image-based culture, that it is sometimes difficult to see how it shapes and influences our values and assumptions”, we see this in this advertisement because Popchips tries to pass off the image of the 4 characters as the norms of their culture when really they are just feeding to society to be racist and portray the image and values of people because of what they see in the media. The representation of the orient is the first thing we see. The skin color of Ashton was darkened to that of “brown face” and he was dressed in a silk robe. Ashton spoke with a terrible portrayal of an Oriental accent and everything he said portrayed that character as stupid. The Oriental character (Raj) is portrayed as the odd one out because he is the only character that is not white, “For people of color, these images emphasize that their experiences and their presence in the US is marginal and somehow not normal” (Notes), which the advertisement has gone so far as to just make fun of that race by emphasizing the stereotypical portrayals seen through media. The advertisement even goes so far as to say the oriental character is only attracted to women of color or the same race such as the Karashians, who are Persian. The Oriental character is perceived as horny individual only looking for sex and portraying sexual innuendos through dance and dialogue. “Katz uses the term hegemony to describe a society that uses

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