Jib Fowles 15 Appeals In Advertising Essay

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Adriana Trevino Bradford ENGWR 102 March 14, 2013 Advertising Today Advertisements seem to be everywhere we look, billboards, magazines, television, and even public restrooms, but the question is are ads good or bad? After all, advertisements are made to manipulate, persuade the audience toward a product or service, or “turn the mind toward” a certain something (Wikipedia®). In our society many people are easily susceptible to the manipulation that comes with ads as well as the slightly smaller number of people who are educated and can resist the temptation. In the article “Advertising’s Fifteen Basic Appeals” Jib Fowles introduces his fifteen emotional appeals: need for sex, attention, affiliation, feeling safe, nurture, guidance, aggression, dominance, autonomy, escape, achievement, prominence, aesthetics, curiosity, and even physiological needs. With these appeals he has one crucial point, when…show more content…
Just about anyone can read and relate to the articles in Time, and there are many needs as far as the advertisements go. In only five articles I found over seven different emotional appeals, all included in Fowles fifteen appeals. I think that advertisers think they are getting through to people, even though there are many who are able to see through these very persuasive ads. Every ad in this essay were very manipulative and even came across as scheming. Through analyzing the advertisements I found that some ads can actually serve some use such as the UNICEF ad for aid for poverty stricken children, but ads such as Nation’s “Go National. Go like a Pro.” With the highly aesthetic scene is just plain unnecessary and dramatic. This has taught me to think twice, and to control the impulses that can easily overcome a person due to advertising and the tactics used to sell the product and make
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