Daniel Resultan Professor Steve Fried English 151 1837 16 March 2012 Cupid’s Scent Are you a guy struggling to find the woman of your dreams? Don’t you just wish you could have hundreds of model quality females chasing you because they are sexually attracted to you? The question is how this can happen in real life. Axe advertisers help answer this questions with their commercial for Axe body spray. It’s sometimes a problem for guys when it comes to meeting women.
Part Bad. That’s Man’s Essence.” The intended message of the ad appears to be that if men use Axe Essence body spray, they will attract sexy women in lingerie, and will lust for those women over their ordinary girlfriends. By being able to attract such beautiful women by using the Axe Essence body spray, men will feel better about their self image, have better relationships, appear to be more successful in life, and therefore be more happy and content. An ideological analysis of this advertisement reveals that there are unintentional cultural messages embedded throughout the ad, one such being the sexualization of women. This Axe advertisement shows the sexualization of women by emphasizing the extreme sexuality of women and how it attracts all men.
Under what conditions might people answer questions differently if they are promised confidentiality? RES 320 Week 2 Individual Assignments from Readings Resources: Business Research Methods Write a 150-word response to each of the following questions: • Chapter 5: Discussion Questions 2 and 3 • Chapter 7: Discussion Questions 1, 2, and 5 Discussion Questions When does anonymity make a difference in the accuracy of responses? When would the use of focus groups be a better technique than questionnaires? How do you determine the reliability of secondary sources? When is it appropriate to administer a personal interview, telephone survey, or self-administered questionnaire?
“The construction of gender stereotyping of both males and females in the media is based on outdated and unfounded beliefs and therefore has had and continues to have a detrimental impact on society.” (Yes!) http://www.youtube.com/watch?v=CUyfD1F7k1I Women are subjected to many stereotypes in today’s society. Movies and television shows suggest that all women are airheads, whose sole purpose in life is to please men and rear children. Magazines and other advertisements push photographs of very slender, over groomed and “sexy women” into our minds. Men’s magazines write articles on how to seduce a girl into sleeping with them.
Chanel Morales Thursday, March 1, 2012 Beauty and the Media Society looks down upon being fat; the media is constantly coming up with ways to eliminate fat from our bodies. Susan Bordo in her “Never Just Pictures” essay states, “Fat is the evil, and we are continually beating him.” Today people are obsessed with their bodies. People are starving and purging their bodies to be “perfect”. Bordo opens eyes as to what causes people to think, “Thin is in”, and why this problem is continuing to grow. Bordo’s argument is effective because her sources support her reasons and strengthen her ethos, her word choice, and she’s also able to refute a potential counterargument to prove her claim that the media has influenced body image.
Media effect Our modern society’s popular culture appeals to the senses with images of men and women. Everything that we see and hear from various entertainments separate how each gender is signified in our society. Everyday entertainment deals with how men and women respond to the way we signify gender roles in our society. Men represent violence and women signify visual abuse. Essentially, the entertainments that we see and hear from men deal with violence, and women entertain the viewers sexually.
Annie Lennox article analysis This extract is of an internet article explaining Annie Lennox’s point of view that music videos are turning more and more risqué. The intended audience is parents, possibly leaning to the female (mums) side, and the purpose is to provoke thought and to gain support for Lennox’s point of view here. Graphologically, one of the first features you notice on the extract is the bold title at the very top. The short, shocking declarative “pop videos have turned into porn” immediately makes the context of the article obvious and begins provoking thought straight away. This means the reader has an opinion on the topic before they read the article, and it can either change or be made stronger as they read on.
Gender Portrayals and Stereotypes in Advertising 1302 Writing 101 Professor January 26, 2011 Gender stereotypes are just that, a stereotype. Gender stereotypes are considered to be general beliefs that we assume from birth, and as we develop as young men and women we begin to find ourselves thrown into a world of appeal. In examining gender roles, our purpose will be to look at how advertisements are presented to appeal to both men and women. Using two advertisements, and compare and contrast to determine if advertisers portray stereotypes through everyday advertisements. What we must understand is advertisement is all about appearances.
When I see ads half-naked it rack my brain trying to figure out how about the shoe company how do they possibly do there advertisement that applies sexuality to the least sexual part of the body, I am forced to wonder if companies have gone too far? These ethical issues may leave you asking, “How do the society allow this?” But the debate comes down to one major thing: they work. Sex sells. Corporate America spends millions of dollars devoted to studying the effectiveness of various types of advertising. The result of these studies is the discovery that sexuality in advertising can be, and has been, high on the list of effective forms of rhetoric.
A research by Taylor and Francis (2000) establishes that young men seeing such advertisements start viewing women as a means to vent out their sexual aggression leading to rapes and more gender role stereotyping. All these outcomes emphasize the need for raising awareness about the unintended effects on the audiences these advertisements are targeted to. While groups like Advertising Women of New York, GraceNet, and the National Organization of Women have been outspoken and ridiculed use of such ads, research shows a lot more needs to be done. An interesting idea that this knocks on is that if advertisers capitalize on what sells, are these views of showcasing women as sex objects actually a mirror of what the society believes? Does sex in ads principly enhance or hinder advertising processing?