With their venture with new product category's they stand the chance of confusing customers while endangering band name. An example would be venturing in automotive, business could be risky or confusing to potential buyers. Another business prospect is offering free shipping to customers, therefore losing money.
Do we have bad debt or cash-flow problems? Could any of our weaknesses seriously threaten our business? Examples of CanGo’s threats are: lack of clear performance goals, ineffective employee evaluation, competition from other online companies and cash-flow problems. (http://www.mindtools.com/pages/article/newTMC_05.htm) After identification of each
Smith Consulting Incorporated has been consulted to provide insight on the system build. The main areas to address will be network security to prevent data loss or theft. This could result in the loss of privacy and possibly violate our own terms and conditions to the customers. This could lead to additional costly legal fees, loss of Kudler Fine Foods’ reputation, and a lack of confidence in the company by the affected customers. The loss of data could also lead to competing stores gaining the information for their own use that could result in further revenue
In the chapter Implementing Interactive and Multichannel Marketing, Online consumer retail sales by product/service category: 2003-07 survey (Kerin et al., 2006, ch21) in the year 2007 9% of online sales were for food and beverage which grew from 4% in 2003. There are several reasons why people shop online: “convenience, choice, customization, communication, cost, and control” (Kerin et al., ch21). The Customer segment for KFF’s catering business is familiar with the internet and spends a lot of time online looking for information. So it is a good idea for KFF to have a website and post ads on popular websites like Google. KFF wants to save some cash so posting weekly advertisement on Craigslist is also not a bad idea.
Each m-coupon has a unique ID which is used by the system to verify the coupon. However there is always a risk that the ID can be fabricated, m-coupons can always be fabricated and spammed to customers which may damage the marketing campaign and image of the business. For the strategy to be effective, sufficient protocols should be deployed to ensure protection from fabrication of m-coupons and their spamming. Business should create m-coupons for specified short time periods only. Further coupons should be sent to the customers on their request from a designated number or system to help customers differentiate between fabricated and spam coupons from the
It also has numerous of problem that one needs to understand. Analyzing and interpretation of the interviews are subjective and can be biased (Javalgi, Granot, & Brashear, 2011). Thus it is crucial that the facilitator is experienced and understands the culture’s verbal as well as nonverbal communication. Assumption about the interviews can lead to errors in the research. However, understanding the culture and values of foreign consumers can help boost the sales of the product and service because the sales teams can market and target their consumers.
These efforts in customer and community service help Lowes Foods to increase their sales and therefore profits. One of Lowes Foods most successful programs is Lowes Foods to Go. The Lowes Foods to Go program is an online shopping and pick-up program where customers can log onto www.lowesfoods.com and shop online. Next they drive to the store and the groceries are delivered to the customer’s car. There is a fee of $4.95 for this service.
What may also be different in B2B is the way they repay for what they have bought may be different. Businesses may be offered different crediting facilities allowing them to use this product/service to make revenue and paying back once they start making a return. Promotions would be advertised internally when marketing B2B; they would use internal trade journals, emails, letters and advertising in similar product magazines that are published only for organizations. The marketing company may carry out demonstration open days for businesses to see the product/service in use. Distribution channels would be altered and potentially privatized as some products/service may be seen as top secret.
Understanding the Market CanGo’s position in the online retailing market has been a success for a small business. Moreover, the company’s Initial Public Offering has given CanGo an opportunity for expansion into the online gaming industry. Currently, in the United States, 68.7 million households have internet access and forty-one percent of that population spends their leisure time playing video and online games. (GSAY, 2011) In fact, online gaming has now become a large segment of the gaming industry due to the increased availability of internet access to consumers and the variety of games available for different age groups. For example, the average age of online gamers are 25-44 years of age, which includes about 95 million people or more that play online games.
Barnes & Noble is for the folks who love the smell of books. With over 40 product categories ranging from books and DVDs to pet food to health and beauty products, there is something for just about everyone on Amazon.com. The site contains your browsing history, which can be either good or bad depending on who's looking over your shoulder when you next log in. Amazon offers 1-click check out once you set up an account, and also offers incentives to consumers who use Amazon's own credit card. Orders over $25 ship free to continental U.S. addresses.