Case 5-1 Amazon.Com

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B2A05 410005105 連芯 Amazon.com Questions 1. How would you contrast Amazon’s business design with that of Barnes & Noble before Barns & Noble went online? Barnes & Noble is a traditional style library and Amazon.com is in another league. Amazon.com is fast accurant trusted with a lot to offer. Barnes & Noble is for the folks who love the smell of books. With over 40 product categories ranging from books and DVDs to pet food to health and beauty products, there is something for just about everyone on Amazon.com. The site contains your browsing history, which can be either good or bad depending on who's looking over your shoulder when you next log in. Amazon offers 1-click check out once you set up an account, and also offers incentives to consumers who use Amazon's own credit card. Orders over $25 ship free to continental U.S. addresses. Amazon provides plenty of graphics of book and DVD covers, so even if you can't remember the name of the item, you might be able to recognize it from its picture. Amazon also offers a simple order tracking option called Where's My Stuff. A powerful search engine is another unique feature of Amazon.com; the company employs a ‘’do what I mean’’ search function just like Google.com does. Barnes & Noble offers a narrower range of products, mainly books, DVDs, and vaguely educational toys. Books are new and used mass market, as well as new and used textbooks. Barnes & Noble also offers incentives for customers to use its own credit card and to join its membership program in exchange for discounts. Shipping is free on most orders over $25. Payment is via Paypal. Barnes & Noble targets more serious readers with weekly book club meetings in which various authors participate in the discussion and Q&A about their books. 2. Why has Amazon.com not turned a profit yet and what needs to be done to
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